Search Engine Optimisation

We’re not the same. On paper we’re a full-service SEO company like any other: technical SEO, content, links and strategy. In practice we’re built differently. Small by design, senior, and assembled around your goals rather than squeezed into someone else’s team. That’s where the results come from.

Why choose Good Signals

Because we care. We’re among the best at what we do – SEO – we’ve earned clients top positions in incredibly competitive industries, significantly contributing to their business growth. We’ve also conceived and delivered campaigns that have achieved coverage and links from some of the biggest and most well-known websites on the planet. We’ve also had businesses come to us after being impacted by core updates or manual penalties – facing huge drops in traffic, panic, and even redundancies. In many cases we’ve turned it around and left them steadier and growing.

Most importantly, we only work on projects where we know we can make a meaningful impact.

We’ve worked with ethical banks, charities, game studios, universities, ecommerce brands, and SaaS companies. Sometimes we’re your SEO team; other times we slot in alongside your in-house talent.

There are plenty of SEO companies and agencies, but few are built the way we are. You get a team shaped around your goals, led by people who’ve grown some of the most complex sites on the web. We’re structured differently – small, agile, and clear on what we’re here to do. Our biggest difference is that we build teams around projects, rather than forcing projects into existing teams. This allows us to move faster, think differently, and – every time we bring together a team of incredibly talented people – they’re not just working; they’re inspired, challenged, and doing their best work.

Once we’ve built the right SEO strategy for you, we bring in our global network of SEO specialists, plus project managers, developers, PRs, copywriters and designers.

SEO strategy: the foundation of every project

Every SEO campaign we run starts with strategy. Ours is called Find Your Way®, a framework for building a prioritised roadmap for growth. It makes sure every technical fix, content change and link earned contributes to a single, measurable objective.

Where we’ve delivered SEO:

We’ve grown organic traffic for organisations all over the world, from national charities to £3.5 billion brands, and made it count. Here’s where we’ve worked across the UK.

Popular Cities:

London, Cardiff, Newport, Swansea, Nottingham, Bristol, Newcastle, Coventry, Norwich, Stirling and Durham.

Scotland: Stirling, Falkirk, East Lothian, West Lothian, Fife, Clackmannanshire, Moray, Glasgow and Edinburgh.

North East England: Durham and Northumberland.

North West England: Cumbria and Lancashire.

Yorkshire: across West Yorkshire and the wider region.

East Midlands: Nottingham and Rutland.

West Midlands: Coventry, Shropshire and Warwickshire.

East Anglia: Norwich, Essex and Hertfordshire.

South East England: Isle of Wight, East Sussex, Hampshire and Kent.

South West England: Bristol, Dorset and Somerset.

Wales: Cardiff, Newport, Swansea, Ceredigion, Carmarthenshire, Flintshire, Denbighshire, Wrexham and the Vale of Glamorgan.

Northern Ireland: Derry and Antrim.

We also work across the other major UK cities, including Manchester, Birmingham, Liverpool and Leeds.

Not in the UK? No worries.

We’re based in London but work with clients across Europe and the US, in cities like New York and Los Angeles, and as far away as Sydney and Melbourne. Our days often start early to catch clients Down Under before they finish, and it never takes long to find a rhythm that works, wherever you are.

Award-winning is traffic growth, not shiny trophies

You won’t find us entering industry awards. Our only focus is winning for clients: traffic, new business and growth that lasts. The best recognition we can earn is a client who keeps coming back.