Search Engine Optimisation
Rank Higher on Google. Simple.
Exceed your customer acquisition targets by consistently doing the things that are good for both your customers and search engines, are right for your business and *actually* works.
Increase organic rankings
Improve your existing rankings and rank for more commercial terms across search engines.
Outsmart your competitors
Beat search competitors by being the best possible option.
Invest in long-term growth
Earn long-lasting rankings and success, not just quick spikes.
Not Sure Where To Start? Perfect
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Introducing Our 6-Step SEO Research Framework
Before making any technical changes or building links, our team will develop an SEO strategy to grow your business online using our 6-step research framework. This way, you see what needs to be done and understand why, and together we can agree on a roadmap to success – whether that’s us upskilling your team in particular areas or our team implementing the entire SEO strategy for you.
From day one, all valuable insights found are turned into recommendations. These recommendations will continually develop as the process evolves and will be prioritised by impact, time to implement and whether tactics are delivered in-house, by a third party or us. Recommendations may be anything from building new features or using specific terminology to ways of fixing technical issues or digital PR plans to earn links from popular websites.
Step 1: Visioning
Every project kicks off with you meeting one of our SEO experts to understand the vision for your business and website, your audience, their pain points, and how your products and services help them. We’ll also discuss your competitors, how you differentiate your business from theirs, and any other marketing activities that could be effective.
Step 2: Situation
We conduct an audit of the current state of SEO, which involves simulating crawls by search engine bots to determine the size, structure, barriers and errors. We’ll dig into your analytics to review tracking, identify core pages and find where you are leaking visitors and money. We will also review your search data to understand how users currently find you and we’ll set up rank tracking.
Step 3: Potential
We identify those north stars that will guide us to success online. We start with targeted keyword research to understand what people are searching for. We then look for gaps and opportunities, which we prioritise by relevance, commercial intent and search volumes. We also determine and dissect your search competitors to learn what you need to do to be better.
Step 4: Technical Testing
We find any technical issues hindering performance, such as underperforming pages, broken links, duplicate content, incorrect redirects or poor site structure. We will also assess how crawlable the website is, evaluate page speeds, review internal linking, your code, title tags, meta descriptions, and other technical elements.
Step 5: Content Audit
We work to understand which pages, posts, types of media, products, design, tools and campaigns matter most to you and your search competitors. We’ll use these insights to replicate successes, such as optimising the existing content on your website that doesn’t rank well and creating new content to attract those searches that you don’t currently target and satisfy.
Step 6: Link Analysis
We initially assess the overall health of the links pointing to your website, checking for the suspicious overuse of perfect-match anchor text or spammy, harmful and toxic links that we may need to remove or disavow. We’ll also identify and learn from those pieces of content and campaigns on your website and search competitors that generate links from high quality trusted websites to create future content.
Popular SEO Services
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We work with all types of organisations, from different sizes and sectors to various business models and objectives. Projects and campaigns are bespoke to each client’s needs and usually combine a number of SEO services:
SEO Strategy
Link Building
Technical SEO
Analytics and Measurement
SEO Audit
Content Analysis
Website Migration
Local SEO
International SEO
Page Speed Optimisation
Content Marketing
Targeted Keyword Research
Mobile-First SEO
Information Architecture
Search Competitor Analysis
On-Page Optimisation
Internal Link Structure
Reporting
Backlink Profile Analysis
YouTube SEO
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SEO Strategy
Delivering a successful SEO strategy created just for you.
Having a well-thought-out strategy is essential for earning those top positions across the search results to increase traffic, conversions and sales organically.
To formulate a tailored strategy, we usually start with conducting in-depth research into your customers’ interests and pain points. We also build an understanding of the current state of SEO by completing a thorough technical and content analysis of your website, audit your backlink profile, and dig into analytics, rankings and the makeup of the SERPs (search engine results pages).
We then define, dissect and learn from your search competitors’ websites, their top content, campaigns and links to assess your gaps and opportunities as well as build a source of inspiration for new ideas. This part of the process can be expanded to analysing the top-performing websites that target users in other countries or learn from similar competitive marketplaces.
From day one, all valuable insights found are turned into recommendations. These recommendations will continually develop as the process evolves and will be prioritised by impact, time to implement and whether tactics are delivered inhouse, by a third party or us. Recommendations may be anything from building new features or using specific terminology to ways of fixing technical issues or digital PR plans to earn links from popular websites.
✓ Increase your website’s traffic, leads and sales organically
✓ Outsmart search competitors by being the best possible option
✓ Earn long-lasting rankings and success, not just quick spikes
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Link Building
Earn high-quality links that are difficult for others to replicate.
Links are an important signal to search engines, acting as a “vote of confidence” for your website. However, not all links are equal.
Earning coverage and links from high-quality websites such as national and regional news, industry publications, well-known magazines and high-traffic websites help grow traffic, increase brand awareness and give you a better chance of performing well in the search engines. Buying or building spammy links, however, is not a sustainable strategy, it’s against Google’s webmaster guidelines, will potentially harm your website’s visibility and result in penalties.
Our approach is to focus on earning you those high-quality links through creative campaigns, well-told stories and producing relevant content.
✓ Get featured on some of the biggest websites on the planet
✓ 100% white hat with no worries of toxic links or penalties
✓ Increase your website’s traffic, leads and sales organically
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Technical SEO
Get the technical fundamentals right.
SEO isn’t just about content and links. The technical side is just as important and often overlooked because it can be trickier to understand if you’re not an expert. In fact, with SEO, your first priority should always be to get the fundamentals right so that you make it as easy as possible for search engines to discover, understand and rank the pages on your website.
In an ideal world, search engines would be able to access and understand everything on the web. However, this isn’t the case and there are correct and incorrect ways of building websites and creating content that impacts how a website is crawled, indexed, and ranked by search engines. Search engine crawlers are robots, so you need to talk to them in their own language, just as you would write copy on your website that potential customers can understand. Often, websites are not tested (never mind optimised) by the people that build them for search, and mistakes can be devasting.
Small technical changes can often produce big results. We assess how crawlable your site is, review internal linking, your code, find and fix any technical roadblocks that could be hindering the performance, such as underperforming pages, broken links, duplicate content, incorrect redirects, and finely tune other technical elements like improving site speed, introduce structured data and implement a well-organised website structure with easy-to-understand URLs.
✓ Fix those technical issues and barriers holding your website back
✓ Improve how search engines discover, access and understand your website
✓ Provide a better, faster experience for users and search engines
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Analytics and Measurement
Improve product, marketing, and strategy decisions in no time.
Without the right data – and the ability to understand it – you don’t see the whole picture or know what is and what isn’t working. Using an analytics platform properly, like Google Analytics, enables you to measure 100% of your online marketing activities, and use this data to continuously develop your strategy and allocate resources wisely.
Firstly, we’ll look at whether your data is accurate and if you are tracking everything that matters. If you are not measuring things correctly, it is harder to focus on improving them and answer those important business questions.
Whether it’s just help with basic Google Analytics set up, auditing your account, delivering on-site training, ad-hoc support, or even acting as an extension of your team, we can help enhance your marketing strategy with data-driven insights so you can make better, profit-generating, marketing decisions.
Need to move from Universal to GA4? Check out our guide on moving to Google Analytics 4.
✓ Get independent, expert advice to make informed decisions
✓ Understand what is and what isn’t working across your website
✓ Avoid repeating past mistakes and wasting resources
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SEO Audit
Audit what you’re doing to find out what is and isn’t working.
An SEO analysis tells us the current state of SEO and what needs to be done. When we start working with a new client we conduct a comprehensive audit of their website to identify any technical issues hindering performance, such as underperforming pages, broken links, duplicate content, incorrect redirects or a poor site structure.
Rather than just provide you with a list of obstacles, we explain why they’re an issue, how big of an issue they are and what the solution is. We’ll also deep dive into your link profile, audit your search competitors and analyse your current position in the marketplace.
Based on this analysis we’ll craft SEO recommendations for your business, which will improve rankings, relevant traffic and drive leads as well as provide a solid foundation to your wider digital marketing efforts.
Whether recommendations are implemented by our experts, an in-house team or a third party, we’ll ensure everything is done right.
✓ Get independent, expert advice to make informed decisions
✓ Understand what is and what isn’t working across your website
✓ Fix those technical issues holding your website back
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Content Analysis
The foundation to building an effective content strategy.
The simplest and most useful rule to know if you can position yourself for a given query is to always ask yourself: do you deserve to rank? That is to say: do you think you deserve to rank for terms over the websites that are already there? This may sound obvious, but you can’t imagine how many people expect to rank by just setting up a page and “doing some SEO” when they have a weaker collection of products or information than their search competitors. It is very important to realise that a search engine’s job is to organise the web and provide the user with the best possible answer, and if your website does not meet their needs, they will recommend somewhere else.
We build an understanding of the current state of content by completing a thorough analysis of your website, digging into Google Analytics, Google Search Console and your rankings to learn what ranks well, identifying weaker pages that could rank better or that don’t rank at all. Based on this analysis we’ll craft a content strategy with new, scalable content ideas to implement, make tweaks to improve existing pages, remove and redirect anything unnecessary, and map out topics that overlap to consolidate.
✓ Improve existing rankings and rank for more terms
✓ Content created for humans, not just search engines
✓ No keyword stuffing, over-optimisation or duplicate content
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Website Migration
A new website should be exciting, not devastating.
Whether you are looking to consolidate multiple websites into one, move to a new CMS (content management system), implement HTTPS or change domain completely, this process must be overseen by someone with thorough SEO and website migration experience. Why? Just ask anybody that has been involved in a site migration that has gone wrong.
A poorly executed migration has the potential to be catastrophic on rankings, traffic and revenue. However, if done right, it doesn’t have to impact your site’s performance at all – giving your new website the best possible start.
To avoid any nasty surprises, our team usually gets involved from the very beginning to build a migration strategy. Working alongside your marketing team and developers, this process involves ensuring every part of the migration is covered, such as running an audit on the existing website and rankings to use as a benchmark of success once the migration has happened and mapping out a comprehensive redirect plan so search engines and users end up in the correct destinations. Post-migration, we’ll offer support to deal with any issues there and then, ensuring a smooth transition.
✓ Get independent, expert advice to make informed decisions
✓ Avoid losing the traffic and rankings you’ve earned
✓ Enjoy a panic-free migration process, knowing you’ve got everything covered
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Local SEO
Put your business on the map and increase more foot traffic, not just web traffic.
If you’re looking to boost sales from local customers, invest in local SEO and get the visibility your business deserves across local SERPs (search engine results pages).
Whether you are a multi-location brand or operate from one premise, we’ll help you connect with users in close proximity, at the exact moment they’re looking for your products and services.
We usually start with an assessment of your current local SEO presence and website, conduct local keyword research and understand your search competitors and the local pack listings.
We’ll use these insights to build a tailored strategy, from implementing best practices like optimise your Google My Business profile, embed Google Maps on your website and ensuring NAP (name address and phone number) consistency across websites like Yelp, Facebook, Foursquare, Yellowpages, to implementing ongoing techniques like earning links from related and quality local sites, building a localised content strategy and establishing a process to encourage customers to write reviews on independent sources like Google Reviews, Trustpilot and TripAdvisor.
Once we’ve implemented a strategy, we regularly review and report on the local SEO performance, adjusting it to reflect changes in technology.
✓ Connect with local customers
✓ Rank higher on Google Maps and in the search results
✓ Increased real estate, visibility and CTRs (click-throughs rates)
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International SEO
Get your brand in front of a global audience.
The opportunity for growth outside your own language and country is potentially huge. However, you can’t simply translate your pages into another language and expect to rank well in a different country or for users to behave in the same way.
We need to help search engines as much as we can by sending them the right signals. Like with regular SEO, our approach is that we must deserve to rank in the new markets, taking the expansion as seriously for other languages and countries as we do for our native language and country.
Also, Google is not the only search engine to consider. Search engines like Baidu, Yandex, Naver and Yahoo! are market leaders in some other countries, meaning a different plan will be required.
On top of this, every market has its own quirks and challenges – local languages, cultural differences, internet and user behaviours, keyword usage and meaning, and many more. This means reaching a worldwide audience is challenging and requires a well-researched, data-driven international strategy.
Often, websites aren’t designed with international expansion in mind, so to avoid issues further down the line, like duplicate content, technical errors or a site structure that won’t scale – we usually start with building out a comprehensive roadmap for the future. This will include incorporating international SEO best practices to work through the more complex technical challenges of launching in a new market, such as whether new content should sit on separate ccTLD, in subfolders or on subdomains.
We’ll also conduct local user research, assess search competitors, work with native speakers to create localised content as well as adapting the messaging, and develop campaigns to earn links from good quality, relevant websites in your target countries.
✓ Take a localised approach to new international markets
✓ Avoid errors and issues common with international SEO
✓ Increase traffic, leads and sales organically, worldwide
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Page Speed Optimisation
Optimise for better, faster experiences.
Speeding up websites is important – not only do faster desktop and mobile experiences create happy users, but your site’s speed directly impacts rankings in the SERPs (search engine results pages).
Small technical changes can often produce big results. We’ll be able to identify what’s slowing your website down and ways to make it faster and more mobile-friendly, from compressing images or serving them in next-gen formats like WebP to reducing server response times by using a faster host and a CDN (content delivery network). A popular CMS (content management system) like WordPress can be reconfigured and cleaned up to reduce load times of files, themes and plugins.
When it comes to site speed, we don’t obsess over scores in tools like Pingdom, GTMetrix and PageSpeed Insights just for the sake of having a higher score. Instead, our goal is to improve what really matters – your site’s overall performance and how fast it loads for users.
With site speed, it isn’t a case of thinking that when a website has been optimised, it’s been optimised for good as the web and technology are always evolving. So, once we’ve optimised the website, we’ll continue to monitor the performance where ideally ongoing optimisation will be the new norm.
✓ Provide a better, faster experience for users and search engines
✓ Improve your existing rankings and rank for more commercial terms across search engines
✓ Increase your website’s traffic, leads and sales organically
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Content Marketing
Publish attention-grabbing content that drives traffic, earns links and gets shared.
Content marketing is the perfect tactic to gain a competitive advantage by creating and publishing creative campaigns that are engaging and earn results. Our favourite types of campaigns are the ones that are difficult for others to replicate that get competitors thinking they wished they’d thought of that!
From concept to launch, we take care of everything. Starting with assessing your previous campaigns and your competitors’ content, so that we are always thinking bigger than the rest and launching something that has never been done before. We’ll then research, create and develop newsworthy, useful, and attention-grabbing campaigns. Once launched, we’ll amplify the story and get it in front of the right journalists, influencers, and bloggers.
We’ve set Guinness World Records’ records, entered whacky championships, partnered with popular television shows, but of course, we do the regular stuff as well to earn coverage and links.
Our content marketing campaigns have featured in publications such as The Times, The Telegraph, ABC News, Huffington Post, The Metro, Evening Standard, The Sun, Daily Mail, Daily Star, Mirror, Sunday People, The Express, Buzzfeed, Mashable, and many more.
✓ Publish content that people actually read, bookmark and share
✓ Improve organic rankings by earning high-quality links
✓ Get featured on some of the biggest websites on the planet
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Targeted Keyword Research
Understand how potential customers search to create an effective SEO strategy.
Keyword research is the discovery process to understand search behaviour throughout the buying cycle – from very broad exploratory terms to highly targeted commercial terms. We group keywords into concepts and themes based on semantic similarity, commercial intent or through other conceptual relationships, and value these groups based on the scale and scope of the opportunity as well as the level of competition.
We typically start by looking at what keywords you already rank for, how users react to the content, and come up with ways to optimise what you’re already doing to increase relevant traffic to those pages.
During the discovery stage, we are looking for gaps and opportunities. We’ll identify additional keywords, themes and direction. The output will guide areas like on-page and content strategy, site architecture, missing products and ways to localise content for international markets.
Most importantly, we place ourselves in the shoes of the searcher. It’s not just about generating traffic, it’s about generating the right kind of traffic – traffic that will convert into leads or sales. A common mistake is to create commercial, conversion-orientated pages for keywords with healthy search volumes. However, understanding the user’s intent, whether it’s navigational, informational, transactional, branded or unbranded, means we can attempt to correctly inform the strategy to provide the best possible search result.
You’ll get a roadmap that prioritises the keywords to target over the short, mid and long term to get the best return on investment.
✓ Improve existing rankings and rank for more terms
✓ Prioritise keywords by search volume and commercial intent
✓ Increase traffic, leads and sales organically
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Mobile-First SEO
Embrace the mobile search ecosystem.
When it comes to SEO, thinking mobile-first is essential. Not only has Google moved to mobile-first indexing, but for most industries, mobile search is now the most popular way for people to browse the web, discover sites and consume content.
Mobile is a more complex and diverse medium than desktop. It offers a richer experience, where it can respond, suggest, predict and fulfil search queries in a way that a desktop simply cannot. On top of explicit signals like a user’s search query, mobile takes advantage of implicit signals, such as where they are and what’s nearby, to deliver more meaningful results.
Most websites are designed on a desktop or laptop. However, with mobile-first indexing, Googlebot is accessing, crawling and indexing your website based on mobile, therefore always improving the mobile browser performance, mobile site speed and the mobile experience, on top of all the SEO basics, is crucial.
We can help you go from just serving a mobile-friendly version of your website to developing a multi-channel search strategy that works for your brand and respects both desktop and mobile as valuable, different sources of traffic and leads.
✓ Improve how search engines discover, access and understand your website
✓ Provide a better, faster user experience
✓ Connect with local customers
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Information Architecture
Develop an effective physical website structure.
Building a website is like building anything else: architecture is key. This is the hierarchy of your website, how your pages are organised and which ones link to each other. It’s one of the fundamental building blocks of SEO and is especially important for large websites.
From a human point of view, information architecture is important so that users can easily find what they are looking for. If they can’t, they’ll go elsewhere.
The structure of a website also helps search engines read all the content on your website, understand the context of your pages and how they relate to one another and is how they move between those pages effectively. If crawlers cannot access content, they cannot understand and rank it.
After auditing your existing structure and content, we’ll map out an effective website structure that is streamlined and well-organised to satisfy both the needs of users and the search engines.
✓ Provide a better, faster user experience
✓ Improve existing rankings and rank for more terms
✓ Improve how search engines discover, access and understand your website
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Search Competitor Analysis
Define, dissect and learn from your search competitors.
In SEO, it’s important to identify not only your business competitors online but also your search competitors. Search competitors are those websites competing for the same keywords as you’re targeting, but they may not be considered direct business competitors.
Competitor research for SEO is an overall assessment of your competitors in a specific industry, market or group of keywords. The value of competitor research is in creating a framework that helps identify the gaps and opportunities for your website and building an effective strategy around these insights.
After defining who is ranking, we dissect and learn from their websites to understand why it ranks higher than other sites targeting the same keywords in the search engines. We analyse the page to understand why it ranks and what makes it unique and remarkable. We’ll also look at their top content across the competitor’s website, any unique features or products that you don’t have, successful campaigns, overall user experience and signals of trust, the website’s structure, and external links pointing to them. We do this to assess your gaps and opportunities as well as build a source of inspiration for new ideas.
To make you really stand out, this process can be expanded to dissecting and learning from the top-performing websites that target users in other countries or learning from similar competitive marketplaces.
✓ Improve your existing rankings and rank for more commercial terms across search engines
✓ Outsmart search competitors by being the best possible option
✓ Increase your website’s traffic, leads and sales organically
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On-Page Optimisation
Give your pages the best possible chance to rank well.
Without the right content on your pages, there is no way you are going to rank. However, on-page optimisation is far more complex than simply including keywords on a page.
We always start by building pages and writing content for humans, not just search engines. Then, ensure everything is covered from optimising basic on-page elements like title tags, meta descriptions, header tags, URLs, alt tags and file names, to improving page speed by compressing files, videos and images, assessing other elements like canonical tags, front-end errors, and then checking for keyword cannibalisation, duplicate content and internal links pointing to the page.
In October 2019, Google introduced a neural network-based technique for NLP (natural language processing) commonly referred to as BERT (Bidirectional Encoder Representation from Transformers) to improve the way the search engine understands the context of words in search queries. This is particularly important for longer, conversational queries, or searches where prepositions like “for” and “to” matter a lot to the overall meaning.
✓ Improve existing rankings and rank for more terms
✓ Content created for humans, not just search engines
✓ No keyword stuffing, over-optimisation or duplicate content
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Internal Link Structure
Create a smart internal linking strategy for your website.
Internal links are how users and search engines move between the various pages of your website. Without internal links, crawlers would only find pages that are being linked to externally. This means that every website has the ability to add internal links, and is one of the SEO elements that is totally within your control. Most don’t realise that when used strategically, internal links can distribute page authority, provide context and significantly boost a site’s performance whereas poor internal linking can have the opposite effect, confuse the search engines and lead to dead ends.
However, it’s important not to overdo it. It’s not all about quantity; often, well-placed internal links can make a big difference. That’s why we start by simulating a crawl of your website to create a visual crawl map of the site structure to analyse. From this, we will create a logical, hierarchical site structure for your internal links to follow, allowing you to give the most important pages and posts more link value than other, less valuable, pages. That’s the basics, at least—you can then strategically link from your “power pages” to those that need a little SEO help, solve “orphan page” issues, and fix broken links and pages.
✓ Boost organic rankings and relevant traffic
✓ Fix those technical issues holding your website back
✓ Improve how search engines discover, access and understand your website
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Reporting
Effective, accountable search marketing.
At any one time, there will be a wide range of activities happening across your website, so we are constantly monitoring the results. This could be anything from measuring external factors, like tracking daily changes to your rankings in the SERPs (search engine results pages) and identifying new links pointing to your website, to recording internal factors like how easily users interact, navigate and convert on your pages or simulating bot crawls across your website.
Using this information, we can do all sorts of things to improve rankings, relevant traffic and sales, such as repeat those activities that are driving the best results, identify underperforming pages that need further attention, respond to problems that potential customers are having, understand the impact of the latest Google update or a recent marketing campaign, and fix any technical issues.
✓ Get transparent reporting to make informed decisions
✓ Avoid repeating mistakes and wasting resources
✓ Continually improve their organic rankings, drive traffic and sales
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Backlink Profile Analysis
Assess the overall health of the links pointing to you.
The best links come from respected brands, publications and authors with high-quality websites, are within the page content and, most importantly, make sense and add value to users.
Anyone can link to you, and not every link pointing to your website will come from trusted organisations like BBC News. This means it’s important to regularly monitor the health of your link profile, ensuring there are relevant links that are from a diverse range of trusted sources. When your website achieves this and publishes high-quality content, you’ll be looking forward to future search engine updates rather than worrying about them. Along with Digital PR and link building services, we monitor and report on new links pointing to your website as well as the ones you’ve lost.
However, if you are concerned about the suspicious overuse of perfect-match anchor text or the amount of spammy, harmful and toxic links pointing to your website, and worry about one day tripping an algorithmic penalty, manual action or experiencing a significant drop in rankings, we can help remove these links. If your concern has become a reality, we also have experience with penalty removals and recovery.
✓ Avoid losing traffic and rankings
✓ Remove those links holding your website back
✓ 100% white hat with no worries of toxic links or penalties
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YouTube SEO
Get your videos to rank on YouTube search.
YouTube is a search engine, just as much as Google and uses the same fundamentals to simplify search. YouTube SEO is the optimisation of your videos, descriptions, metadata and channel to rank higher on both YouTube and Google’s results pages. Ranking higher helps your video content reach a wider audience by targeting people who are actively searching for the search query your video delivers on.
We start with video keyword research, where we find the actual search terms that people are using to search on YouTube and evaluate them based on volume and competition. We then include these keywords in your video title, description, tags, and content.
Optimising your videos for YouTube and Google means you have the information to produce videos that people want to see, grow your audience and channel subscribers, get more views and increase watch time.
✓ Earn more views, subscribers, watch time and traffic from YouTube
✓ Combine your SEO and video strategy to supercharge your marketing
✓ Find out what videos your viewers actually want to see
But, How?
Ways we can work together
SEO Consultancy
✓ Get clear, actionable, data-driven insights and strategies when you need them
Our bespoke industry-leading SEO consulting services are designed to help organisations make the very most of what they are doing online with services ranging from just a little support and training to creating and delivering their entire SEO strategy.
We don’t believe that there is a ‘one size fits all’ approach to SEO. Sure, the fundamentals are the same, but all websites, businesses and teams have their own challenges that require unique solutions.
Our job is to understand those challenges, the goals and the team to be able to develop a personalised SEO service that drives real business results.
SEO Training
✓ Fast track your team's knowledge to deliver better results back at the office
Whether you are looking for an expert to walk you through tackling a specific challenge like growing your company’s blog, improving your link building results or expanding your entire team’s SEO skill set – we can help (online or in-person).
We don’t offer a rigid curriculum where we teach basic theory or generic SEO case studies. Instead, all training delivered is tailored to your organisation, is actionable and based on the lessons learned from decades of experience in increasing rankings, traffic and conversions, as well as being refined to maximise the time spent on SEO.
Our training sessions have not only been delivered to companies but also to third-year and Masters marketing students at City University, University of East London, London Metropolitan University, Coventry University, Oxford Brookes and many more. However, our trainers don’t just teach for a living, they are responsible for the digital marketing strategies for multiple types of organisations all over the world.
One-off Projects
✓ Successfully navigate one-off, complex projects that have the potential to devastate traffic and revenue.
Whether you are migrating your website to a new domain, changing your CMS, merging brands, need to recover from a penalty, planning to build links or just want an independent audit of your website’s SEO, we have seen and handled it all.
If you don’t have the resources or the capacity inhouse, we can quickly become an extension of your team. We can do everything from helping you build out the project brief or providing full project management to just being a second pair of eyes to make sure you have everything covered or providing you with information and advice needed to make informed decisions. Not only will we put your minds at ease but most importantly give your project the best possible chance of having a positive impact on your website’s visibility in the search results and revenue.
Website Takeover
✓ Completely leave your website marketing to the SEO experts
To avoid the hassle of recruiting and managing a digital marketing team inhouse, some clients prefer to hand over the responsibility of SEO, either for their entire website or a section of it, to us.
After an SEO audit and agreeing on a 12-month strategy with quarterly reviews to grow the organisation’s online presence, our team takes on the tasks that any inhouse team would do. These activities usually include creative and content creation, continuously optimising existing pages, running link building and digital PR campaigns, increasing page speed, providing SEO support with any development updates, conducting search competitor analysis, monitoring rankings, traffic and leads on a daily basis, and reporting monthly on deliverables, performance and future ideas and tactics.
SEO Recruitment
✓ Save time and money when looking for your next employee
Sometimes the best and most affordable way to work together is to help clients build their own inhouse SEO team.
Not only do we offer training and coaching, but also support during the recruitment process. Whether it’s writing a job spec, identifying potential candidates on LinkedIn, sifting through CVs and applications, running initial pre-screening Skype interviews or sitting-in on final interviews, we’re here to help you find the best people for the job.
However, we know that recruitment can be expensive. Unlike recruitment companies, we don’t take a commission on salaries and we aren’t biased towards the candidates we’ve found. Instead, you just pay us for our time.
We’ve helped a number of clients recruit for all levels of seniority, from heads of departments and SEO managers to marketing executives and interns. We also cover all areas of digital marketing and SEO, such as analytics, creative, link building and PR, digital strategy, ecommerce, PPC, CRO, Social Media, Google Tag Manager, digital design, and many more.
White-label SEO
✓ Add high-quality SEO expertise to your own services that will make clients love you more
SEO not what you do? We could be the answer to your problems. We partner with creative and design, development, PPC and PR agencies to enable them to provide industry-leading SEO services to their clients.
Many clients want one company to manage it all. Working with us as your SEO partner means you’ll have peace of mind knowing that you’ll be providing excellent SEO services without investing time, money and energy in an area that isn’t your expertise.
Whether you are looking for an SEO audit, one of our experts to oversee a website migration or would like us to deal with anything SEO, we’ve got everything you need.
SEO Resources
Step-By-Step Guides To Organic Success
Website migration guided walkthrough
Guide to Google Analytics 4
About Us
East London SEO Agency
Nestled in the vibrant heart of East London, our office is a repurposed shipping container, mere minutes away from Cambridge Heath station and just a short walk from Hackney’s London Fields and Broadway Market.
Why does that matter? Well, building a business here was no accident. We’re at the centre of a thriving creative tech community and surrounded by ambitious independent businesses who inspire us every day.
We always encourage our clients to visit us when they can. Not only do we have excellent indoor and outdoor meeting spaces, BBQs, and tasty coffee, we have neighbours who imports wine and makes crisps, so you can join our team for drinks and food after a fun day at work.
Not in the UK? No worries. We have clients as far away as Australia. Our days can often start as early as 5 a.m to catch those Down Under before they finish for the day. We’re always up and ready to work with clients across different timezones, and we’ve found it doesn’t take long to find a rhythm that works, wherever you are in the world.
SEO Blog Posts
Advice, Research, How-Tos, and Insights
March 2023 Google Update is here
Travel SEO, content marketing and digital PR strategies
London SEO Conferences for 2022
SEOs and developers
Need to rebrand and change domain names?
Having Issues?
Stop! Don’t face algorithm and migration nightmares alone.
If your website is suffering from a recent algorithm update or migration, we’ve helped many in-house teams get through incredibly challenging times by improving how their business is presented to people and search engines. Alternatively, check out our SEO website migration guide or post on Google core updates.
SEO FAQs
Browse Through Our Answers To Recent Questions
Why is SEO important?
Whether we’re looking for a new car or a plumber, we join the millions and millions of others turning to search engines like Google several times a day to help solve our problems. Unlike other forms of marketing that interrupt people, SEO makes your website highly visible to users when they’re actively looking for products and services like yours. If your website is not there, then those users are heading straight to your competitors instead.
Whether you’re looking to increase sales, leads, donations, applications, sign-ups or downloads, the goal of SEO is to help grow your organisation. With SEO, there is no expiry date and the benefits compound over time, to the point where you eventually get traffic and leads for free.
However, you can’t buy those top positions, they have to be earned. It’s not enough to just create a website that search engines can crawl and understand. The best and most sustainable way to achieve this is investing in actually being the best. It’s providing a better user experience with a website that looks great, is easy-to-navigate, quick-to-load and mobile-friendly. It’s publishing high-quality, useful content that users actually read, bookmark and share. It’s about getting five-star reviews and recommendations for what you actually sell and do. It’s being talked about on social media, in industry forums, on blogs, covered in magazines and newspapers. It's about building trust and credibility which are earned and built over time, just like in real life.
This means SEO takes a lot of work and you have to be patient, but thankfully the results will continue to be felt years later, which is what makes SEO an investment.
However, this long-term mindset isn’t for every organisation. If you are looking for a return on investment immediately, you may find that you get frustrated and end up pulling the plug early on. For more immediate, short-term wins, there are other ways, such as PPC and paid social advertising. The downside of pay per click is that when you stop spending your ads instantly disappear.
Another common roadblock to investing in SEO is that businesses don’t match their SEO goals with their budget. If you invest on the low end of the price spectrum, you’ll be employing a low-level skillset or only have a small number of man-hours. As mentioned, with SEO the more you put in, the more you stand to get out. Moving from position #97 to #32 isn’t going to do anything to your bottom line.
If you are going to invest in SEO, you should do it properly. View any outrageously cheap offer or guarantee with caution. You also have to be careful about hiring-in just any help as a lot of people lie about what they’ve done. They'll eventually get caught out, but you'll be out of pocket and they may also end up hurting your website rather than helping.
To build a business case for SEO, we recommend collecting average monthly search volumes from Google Keyword Planner and using this CTR study by AWR to build forecasts. Then look at existing conversion data in Google Analytics and AdWords. Note that this will only represent a window on investing in SEO and will not account for any new revenue opportunities generated.
Do you only provide SEO in London?
Not at all. Although we are based in London, we have clients as far away as Australia.
Our clients that are based in other UK cities don't notice any difference at all. Our teams travel to them, let them know when they are next in their area and will make time to meet them whenever they're in London.
The only drawback to not being based in the same country as us is that rather than meeting in-person, discussions and training usually happen in the form of video meetings. For anything else, we're always just a phone call away and available on Slack, Skype, Whatsapp or email.
We have had to become accustomed to working with clients across different timezones and we've found that it doesn't take long to find a rhythm that works well.
What resources do you have?
Every project is assigned an SEO director and we handpick the finest quality specialists from our extensive network of copywriters, web designers, videographers, ecommerce developers, illustrators, photographers, technical SEOs, content marketers and many more.
Unlike other London SEO agencies that outsource everything, including the planning and management, we plan and administer each step – from the initial analysis of your needs to the final execution.
We go that extra mile to produce excellence and perfection in every project that we deliver.
Is it possible for a small business to compete in SEO?
It is super-hard. But small companies have a lot of advantages, especially online.
It’s a lot easier for them to shift, adapt and move quickly compared to bigger organisations. Especially when something shifts in the ecosystem, such as new trends or when something significantly changes – they can act really swiftly, almost immediately, in search.
We see this all the time with larger businesses, where they have lots of really cool ideas that they want to implement, however it takes one or two years for them to deliver those ideas. Whether that’s down to other priorities, various teams and sign-offs, etc. With smaller companies, however, the same idea can be delivered in the next few weeks.
For example, we see this in our industry with small SEO tools. They often release features that Google Search Console doesn’t have – and that may be for policy reasons, legal reasons or it is built into the platform years later. This gives these SEO tool providers a little bit of a head start and a chance to grow a relevant user base, even in a market where Google is the dominant corporation.
Sometimes with a small company, it also makes sense to be active in areas that are just not interesting to large companies. Where the smaller organisation has the ability to focus on a smaller segment of the market and do something really unique there, the larger company may decide that it’s too much work to set up for only a couple of million pounds or concerned that they may get distracted from their day-to-day. With a small company, a couple of million can make a real difference.
This means that small companies have the ability to focus on these small areas and do something really unique, especially online. Over the last few years, we’ve particularly seen this around sustainable and environmental products and services, such as sustainable venue finding for events across a particular city versus these huge venue finding platforms that cover all venues across entire countries to recycled sunglasses made from plastics taken out of the ocean for the environmentally conscious versus huge stores like Sunglasses Hut.
We find if these smaller businesses pick up, maybe a larger company will do something similar a couple of years down the line, but they have that headway at least, to move ahead of all these big companies during that time and dominate those topics through great products, content and relevant PR and links.
So yes, small companies can compete. Although large organisations have a lot of power, talent, a strong brand and resources, they can’t move as quickly and may not satisfy users' intent in specific areas as well as smaller businesses.
When consolidating sites, should I use a canonical or a 301 redirect?
With 301 redirects, you are essentially combining multiple websites into one. With rel canonicals, you are able to leave the old websites where they are while focusing on the new one. Leaving the websites where they are might make sense if you want to keep them live for other reasons than SEO.
If you are purely thinking about SEO and you just want to combine and clean everything, we would suggest redirecting and implementing a proper merger between those websites, including using the change site feature in Google Search Console. However, if you want to keep the other websites alive for whatever reason then using the rel canonical tags is a good approach.
Do pages without many page views impact my website's SEO?
Not necessarily. Some important topics can have low search volumes resulting in low traffic. That doesn't mean the content is bad.
Ultimately, search engine algorithms are looking for value, not page views. A metric like page views can be a useful way to find low-quality content, but a human should always look over it before removing it.
The impact of most Google algorithm updates have been to reward those websites that focus on high-quality, fresh content, written by experts and published on websites with authority and that users trust.
This is not only important to consider when creating or updating content for a specific page, but also thinking about how the entire website is being presented to search engines. If there is a ton of content across the website that is thin, out-of-date, with no purpose, not relevant or it may just not be any good at all, then that's how the organisation is being presented to the search engines and evaluated. Every page in Google's index counts toward your site's overall quality score.
If this is the case, there are multiple ways to handle it:
1) BOOST THE CONTENT ON THOSE PAGES
Update to improve the content to satisfy search intent for the targeted terms better, add interesting stats, link to supporting content, add visuals and videos, remove clutter and/or fix broken links.
2) REMOVE THOSE PAGES AND GET THEM OUT OF THE INDEX
Either 301 redirect the existing URLs to relevant pages or apply a 410 header to those pages to quicken the process of having that content removed from the index (on that point, check for links from other websites pointing to the page or social shares - the longer the page has been around, the more likely it is to have legacy links or social shares).
We typically encourage clients to serve fewer, better pages over many weak ones. This is not just for SEO. It's for users and SEO. This helps you maintain quality indexation, makes it easier for you to ensure your pages are significantly different and not competing for the same terms in the rankings, and we don't waste any crawl budget.
What technology is best for SEO when building a new website?
There are many different ways to make websites nowadays, and luckily most of these technologies work well in search as long as you do the research first to thoroughly understand the language, framework or platform you plan to use as well as understand the fundamentals of SEO.
The technology you choose depends on the expertise you have within the team. If you are only a small organisation, it's probably more important to find a technology that works well for you and the people that you are working with, who can help you get things set up and support you with solving the hurdles that come with any new website that you roll out.
For more experienced teams, there are some really exciting, innovative and dynamic new technologies out there and others being developed. If you can, we would recommend starting with building a brief and doing your research. Whenever we are planning a new website or app for clients, we always start with research to see if there is anything new or whether a platform that we have previously disregarded has been updated with better features.
Choosing a technology for your website also really depends on what the website will be about and do. If it needs to be interactive, then we would recommend looking into more modern formats, maybe even a JavaScript framework. If you just want to get on with writing content and you don't have time to figure out all of the technical details, then using a popular CMS like WordPress could probably be a good approach. With a popular CMS, if you run into issues, chances are someone else has had the same problem so you'll be able to easily find a solution online. There are also SEO plugins for WordPress to help with onsite optimisation.
Whatever technology you decide to go with, it's important to keep SEO front of mind when designing the website, the user experience or planning out the content.
Our Favourite SEO Tools
