Thanks for checking out Good Signals. We’re an online marketing company specialising in organic growth strategies, SEO, CRO, creative digital PR campaigns, and website migrations.
We help marketing leaders lacking in-house expertise or capacity stay ahead – tackling complex challenges, embracing change, driving innovation, and building smarter, more efficient growth.
We’re a relatively small company up against some huge Goliaths – and we see that as a real point of difference.
In fact, we’re designed to be small – building teams around projects instead of forcing projects to fit into teams. This allows us to move faster, think differently, and, every time we bring together a team of incredibly talented people, they don’t just work – they’re inspired, challenged, and do their best work.
We don’t rely on the same generic checklists or one-size-fits-all recommendations. We’re all about innovation, imagination, curiosity, tinkering, testing, non-stop learning, and problem-solving.
We’re typically brought in for more challenging projects or those requiring out-of-the-box thinking – the kind that large agencies can’t handle or lack the flexibility for.
We’re hired for our know-how, creativity, and experience, and that’s exactly what we provide.
Vision | Mission & Goals | Our Promise | Values | Approach | Careers
(Our office is based at The Bottle Factory, just off Old Kent Road, close to Bermondsey, London Bridge, and Elephant and Castle. Full of character and rich in history, this repurposed space has been transformed into a creative hub for artists, distillers, designers, filmmakers, manufacturers, and coders – making it the perfect home for Good Signals to grow and create.)
There are certain things that make us, Good Signals, and will help you understand what we’re about. One of those is our vision:
To be the signal, not the noise – our vision is to be the most trusted voice in the online marketing space that people can trust, consistently turn to, and rely on. Not in the “we know everything” sense, but more like a friend who’s passionate about this stuff and just happens to be a little further along.
We want to help other great organisations do better online. But our goals are to grow sensibly, build a better company, do right by our staff and community, and exceed customers’ expectations (and our own) then set the bar higher and do it all again.
We only ever have somebody running a project who has been doing this for a long time. We’ve never pretended that is the differentiator because, although it isn’t always the case, we think everybody should be like that.
When we first work with an organisation, it’s with the understanding that every brand, website, and its customers are different, so it requires unique solutions to be effective and have a real lasting impact rather than just copying what everybody else is doing, using a set formula and the same checklists and set of tools.
We’re all about deep diving into the business – not just the brief – and finding what’s right for them and doing it consistently well. It also comes back to the quality, the care, and that the details matter. That’s what leads to long-term, sustainable success.
We also don’t just think in terms of numbers and analytics but the very real knock-on realities to the wider business, such as how changes to your Google rankings or website conversions can be the difference between hiring teams of people or making redundancies. That’s why we never take any client for granted and obsess over their website and marketing like it’s our own.
This is Michael Chidzey. Mike started the company in 2018. It was very much to build the agency that he’d have wanted to work with when he was in-house.
Along with the lessons learned from years of experience, these are the values and behaviours that guide us every day so we always keep our eyes on the ball, avoid highs or lows, keep customers happy, and finish the workday feeling more than satisfied.
Always care
Care about what we are doing, who we are doing it for, the people around us, and our environment. Care about our craft, and constantly evolve it. Whatever it is, just care.
Never stop learning
Lifelong learners, tinkerers and adventurers in the ever-changing world of the internet.
There must be a way
Obstacles don’t stop us in our tracks but set us up to go beyond the status quo.
Take the long view
Every day we do what we can to advance closer to our north stars.
Obsess over quality
Never compromise on quality. Whether that’s content, design, reports, or anything else we put our name on. We don’t compromise those standards – that’s what leads to long-term, sustainable success.
A sense of humour
Take our jobs seriously but don’t take ourselves too seriously.
We know that it’s tempting to take the easy route with growing your business online. The problem is that this often leads to quick spikes and short-term success, but ultimately long-term failure. We’re not interested in quick fixes. We’re here with one goal: to have a real and long-lasting business impact.
That’s where Find Your Way comes in. It guides the way we work and behave. It’s based on helping you discover what’s right for you and your organisation, is good for your customers and *actually* works. Once we find what works, it’s about doing it consistently well, while figuring out even more ways to get better and evolve.
We’re always glad to meet nice, talented people. So if that’s you and you’re interested in joining the Good Signal’s crew, please email hello@goodsignals.com and we’ll put you in touch with the relevant people.
Fancy dipping your toe in the digital marketing business, trying your hand at something new and flexing the creative part of your brain? Then your 2-week placement at Good Signals awaits! Reach out to us on Instagram.
Thanks for checking out Good Signals. We’re an online marketing company specialising in organic growth strategies, SEO, CRO, creative digital PR campaigns, and website migrations.
We help marketing leaders lacking in-house expertise or capacity stay ahead – tackling complex challenges, embracing change, driving innovation, and building smarter, more efficient growth.
We’re a relatively small company up against some huge Goliaths – and we see that as a real point of difference.
In fact, we’re designed to be small – building teams around projects instead of forcing projects to fit into teams. This allows us to move faster, think differently, and, every time we bring together a team of incredibly talented people, they don’t just work – they’re inspired, challenged, and do their best work.
We don’t rely on the same generic checklists or one-size-fits-all recommendations. We’re all about innovation, imagination, curiosity, tinkering, testing, non-stop learning, and problem-solving.
We’re typically brought in for more challenging projects or those requiring out-of-the-box thinking – the kind that large agencies can’t handle or lack the flexibility for.
We’re hired for our know-how, creativity, and experience, and that’s exactly what we provide.
(Our office is based at The Bottle Factory, just off Old Kent Road, close to Bermondsey, London Bridge, and Elephant and Castle. Full of character and rich in history, this repurposed space has been transformed into a creative hub for artists, distillers, designers, filmmakers, manufacturers, and coders – making it the perfect home for Good Signals to grow and create.)
The Vision
There are certain things that make us, Good Signals, and will help you understand what we’re about. One of those is our vision:
Our vision is to be the signal, not the noise – the voice that people can trust, consistently turn to, and rely on. Not in the “we know everything” sense, but more like a friend who’s passionate about this stuff and just happens to be a little further along.
Mission and Goals
We want to help other great organisations do better online. But our goals are to grow sensibly, build a better company, do right by our staff and community, and exceed customers’ expectations (and our own) then set the bar higher and do it all again.
(This is Michael Chidzey. Mike started the company in 2018. It was very much to build the agency that he’d have wanted to work with when he was in-house)
The Values We Live By
Along with the lessons learned from years of experience, these are the values and behaviours that guide us every day so we always keep our eyes on the ball, avoid highs or lows, keep customers happy, and finish the workday feeling more than satisfied.
Always care
Care about what we are doing, who we are doing it for, the people around us, and our environment. Care about our craft, and constantly evolve it. Whatever it is, just care.
Curiosity
Lifelong learners, tinkerers and adventurers in the ever-changing world of the internet.
There must be a way
Obstacles don’t stop us in our tracks but set us up to go beyond the status quo.
Take the long view
Every day we do what we can to advance closer to our north stars.
Obsess over quality
Never compromise on quality. Whether that’s content, design, reports, or anything else we put our name on. We don’t compromise those standards – that’s what leads to long-term, sustainable success.
A sense of humour
Take our jobs seriously but don’t take ourselves too seriously.
Our Approach: Find Your Way
Find Your Way guides the way we work and behave. It’s based on helping you discover what’s right for you and your organisation, is good for your customers and *actually* works. Once we find what works, it’s about doing it consistently well, while figuring out even more ways to get better and evolve.
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