We’re Good Signals, an online marketing agency
We help brands worldwide rank better on Google, convert more of their website visitors into paying customers through optimisation and A/B testing and earn them coverage from relevant websites and popular publications.
Increase your organic traffic, conversions and sales, and have a real impact
Earn long-lasting growth and success, not just short-term spikes
Take actions that feel right, make sense and improve your business and the web
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Analytics and Measurement
Delivering a successful SEO strategy created just for you.
Having a well-thought-out strategy is essential for earning those top positions across the search results to increase traffic, conversions and sales organically.
To formulate a tailored strategy, we usually start with conducting in-depth research into your customers’ interests and pain points. We also build an understanding of the current state of SEO by completing a thorough technical and content analysis of your website, audit your backlink profile, and dig into analytics, rankings and the makeup of the SERPs (search engine results pages).
We then define, dissect and learn from your search competitors’ websites, their top content, campaigns and links to assess your gaps and opportunities as well as build a source of inspiration for new ideas. This part of the process can be expanded to analysing the top-performing websites that target users in other countries or learn from similar competitive marketplaces.
From day one, all valuable insights found are turned into recommendations. These recommendations will continually develop as the process evolves and will be prioritised by impact, time to implement and whether tactics are delivered inhouse, by a third party or us. Recommendations may be anything from building new features or using specific terminology to ways of fixing technical issues or digital PR plans to earn links from popular websites.
✓ Increase your website’s traffic, leads and sales organically
✓ Outsmart search competitors by being the best possible option
✓ Earn long-lasting rankings and success, not just quick spikes
Gather insights directly from your target audience.
User testing is all about observing the behaviour of the right people. We’ll recruit people who match your ideal customer profile and invite them to participate in user testing either online or in-person if possible. Even if we can’t find people who represent your target audience, having some testers is better than no testing at all.
With the help of leading tools like Loop11 and UserTesting, we give people tasks to complete while commenting out loud. The idea is to observe what they do or don’t do, where there are points of friction or clarity issues and what’s working well. We don’t ask any questions - that’s what surveys are for - we just pay attention to what they do on the site.
We typically give people 5 tasks in a 15-minute timeframe, testing 50% on mobile and 50% on desktop. We usually find that after testing 10 users, the majority of problems will be identified, but it’s still worth doing on a regular basis.
✓ Gain direct insights into the behaviour of your target market
✓ Identify sources of friction and clarity issues
✓ Understand your users' experience better
A new website should be exciting, not devastating.
Whether you are looking to consolidate multiple websites into one, move to a new CMS (content management system), implement HTTPS or change domain completely, this process must be overseen by someone with thorough SEO and website migration experience. Why? Just ask anybody that has been involved in a site migration that has gone wrong.
A poorly executed migration has the potential to be catastrophic on rankings, traffic and revenue. However, if done right, it doesn’t have to impact your site’s performance at all – giving your new website the best possible start.
To avoid any nasty surprises, our team usually gets involved from the very beginning to build a migration strategy. Working alongside your marketing team and developers, this process involves ensuring every part of the migration is covered, such as running an audit on the existing website and rankings to use as a benchmark of success once the migration has happened and mapping out a comprehensive redirect plan so search engines and users end up in the correct destinations. Post-migration, we’ll offer support to deal with any issues there and then, ensuring a smooth transition.
✓ Get independent, expert advice to make informed decisions
✓ Avoid losing the traffic and rankings you’ve earned
✓ Enjoy a panic-free migration process, knowing you’ve got everything covered
Fixing bugs is the easiest way to have an instant impact.
You can have the most persuasive website in the world, but if it does not work in the specific browser and/or the device I’m on then it doesn’t really matter. We need to find out what is missing and where are the problems?
Most companies don’t walk in the footsteps of their users and just assume their developers must have got it right. Often, they’re wrong. It’s rarely down to the browser but a bug or user experience issue. Identifying and fixing bugs is the easiest way to impact conversions instantly.
Lastly, if we aren’t measuring, we can’t improve. So, it’s essential to ensure we have all of the data we need and that it is accurate and trusted. Our rule of thumb is that we should be measuring everything we can.
✓ Fix those bugs holding your website back
✓ Get the data you need to make informed decisions
✓ Provide a better, faster user experience
Earn Attention, Coverage and Premium Links.
The way we do digital PR combines traditional public relations with digital channels like SEO and social media. In fact, we often consider it an extension of our content SEO strategy. A good digital PR strategy will be both proactive and reactive and aim to increase rankings, traffic and revenue.
There are various steps to creating this strategy, even before you start generating ideas, such as establishing your goals, defining your target audience, identifying your brand voice and content pillars, competitor research. Using all of this, you’ll then start creating an editorial content calendar featuring all the ideas you’ve come up with and developed.
Once you have great content, it’s all about outreach and pitching to get your campaigns and stories in front of the right journalists. It’s important to create and leverage a network of people you’ve built journalist relationships with, who you can reach out to again in the future.
✓ Creative ideas that journos and bloggers *actually* want to cover
✓ Earn coverage and links that you’ll be proud to show off – not embarrassed of!
✓ Improve Google rankings from high-quality, topically relevant links
Analytics and Measurement
Improve product, marketing, and strategy decisions in no time.
Without the right data – and the ability to understand it – you don’t see the whole picture or know what is and what isn’t working. Using an analytics platform properly, like Google Analytics, enables you to measure 100% of your online marketing activities, and use this data to continuously develop your strategy and allocate resources wisely.
Firstly, we’ll look at whether your data is accurate and if you are tracking everything that matters. If you are not measuring things correctly, it is harder to focus on improving them and answer those important business questions.
Whether it’s just help with basic Google Analytics set up, auditing your account, delivering on-site training, ad-hoc support, or even acting as an extension of your team, we can help enhance your marketing strategy with data-driven insights so you can make better, profit-generating, marketing decisions.
✓ Get independent, expert advice to make informed decisions
✓ Understand what is and what isn’t working across your website
✓ Avoid repeating past mistakes and wasting resources
There’s no one way to do digital marketing
At Good Signals, we get that, which is where Find Your Way comes in. It guides the way we work and behave. It’s based on helping you discover what’s right for you and your organisation, is good for your customers and *actually* works. Once we find what works, it’s about doing it consistently well, while figuring out even more ways to get better.
What we do:
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Advice, research, how-tos, and insights
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