Pitching and Outreach

Having outstanding content simply isn’t enough. You need to make sure its seen by the right people – that’s where outreach and pitching come in.

This starts with finding the right journalists, media outlets and influencers in your industry and building a strong working relationship with them. Journalists and media outlets will be the ones getting your pieces published, increasing brand awareness through media coverage. Influencers will rally buyers and get your brand’s message across to their own audiences.

If you don’t pitch your stories to the right people, they just won’t care about it, and by extension, you. That’s why the fundamentals of an outreach strategy are comprehensive research on these individuals and building that relationship. These are the people telling the world about you and what you’re doing.

This is why our outreach strategy is about more than just cold emailing. We recognise that everyone communicates and responds differently to different platforms and styles – another aspect of research that’s crucial.