Technical SEO London
Get the technical fundamentals rights
With SEO, your first priority should always be to get the fundamentals right so that you make it as easy as possible for search engines to discover, understand and rank the pages on your website.
From crawlability and speed to mobile performance and structured data, we help you build a strong foundation for long-term organic growth.
Research, Technical, Strategy
Our Promise
We only ever have somebody running a project who has been doing Technical SEO for a long time.
Let’s find the technical issues holding your site back – and fix them.
About Technical SEO London
In an ideal world, search engines would be able to access and understand everything on the web. However, that’s not the case. There are right and wrong ways to build websites and create content – and these choices directly impact how a site is crawled, indexed, and ranked. Search engine crawlers are robots, so you need to speak their language – just as you’d write copy for your website that your potential customers can understand.
Most companies don’t walk in the footsteps of their users. They assume their developers must have got it right. Often, they’re wrong. It’s rarely down to the browser – it’s usually a bug or user experience issue. And small technical changes can often lead to big results.
We assess how crawlable your site is, review your internal linking and code, and identify any technical roadblocks that could be hindering performance – such as underperforming pages, broken links, duplicate content, or incorrect redirects. We’ll also finely tune key technical elements like improving site speed, introducing structured data, and implementing a well-organised site structure with clear, easy-to-understand URLs.
We’ll take a proper look under the hood and show you what’s going on.
Why technical SEO matters
✓ Fix those bugs holding your website back
✓ Improve crawlability and indexability
✓ Provide a better, faster experience
✓ Get the data you need to make informed decisions
Increase organic traffic from existing rankings, SERP features, and more commercial terms
Earn long-lasting growth and success, not just short-term spikes
Take actions that feel right, make sense and improve your business and the web
Our office is based at The Bottle Factory, just off Old Kent Road, close to Bermondsey, London Bridge, and Elephant and Castle. Full of character and rich in history, this repurposed space has been transformed into a creative hub for artists, distillers, designers, filmmakers, manufacturers, and coders – making it the perfect home for Good Signals to grow and create.
Why does that matter? Well, building a business here was no accident. We’re at the centre of a thriving creative tech community and surrounded by ambitious independent businesses who inspire us every day.
Not in the UK? No worries. We have clients as far away as Australia. Our days can often start as early as 5 a.m to catch those Down Under before they finish for the day. We’re always up and ready to work with clients across different timezones, and we’ve found it doesn’t take long to find a rhythm that works, wherever you are in the world.
Related Services
Leading Technical SEO Audit Services in London
London technical SEO service
Helping search engines – and people – understand your site
Search engines are smart, but they still need a little help. If your site is slow, hard to crawl, poorly structured, or confusing to navigate, it’s likely underperforming in search. We’ll uncover what’s going wrong and give you a clear roadmap to fix it.
What we look at
Whether we’re running an audit, supporting a migration, or troubleshooting a ranking drop, we take a holistic approach. Our technical SEO reviews typically cover:
- Site architecture and URL structure: Are key pages prioritised, accessible, and easy to navigate?
- Crawlability and indexation: Are pages being blocked, duplicated, or wasting crawl budget?
- Speed and Core Web Vitals: How fast does your site load, and how can we improve LCP, INP, FID, and CLS?
- Mobile optimisation: Is the experience smooth and consistent across all screen sizes?
- Structured data and schema: Can we help Google understand and enhance your content with rich results?
- Redirects and canonicals: Are signals being diluted or misdirected?
- Link health: Are there broken links, redirect chains, or crawl errors to fix?
- Robots.txt and sitemaps: Are crawlers being guided effectively?
- Tracking and analytics: Is your data being collected and reported correctly?
When to bring in a technical SEO
- Rankings or traffic have dropped – and you’re not sure why
- You’re planning a migration, redesign, or relaunch
- You suspect something’s broken, but can’t pinpoint it
- You feel like your current SEO agency isn’t doing enough
- Or your site just isn’t performing as well as it should
What we deliver
You’ll receive a detailed, prioritised list of issues – along with clear explanations and recommended fixes. We’ll walk you through what matters most and why. Then we can either implement changes ourselves or work alongside your developers and internal teams.
Common technical SEO projects
- Technical SEO audits: In-depth reviews with clear, actionable recommendations
- Migration support: Safeguarding rankings during CMS, domain, or structural changes
- Core Web Vitals optimisation: Improving scores across performance benchmarks
- Penalty recovery: Identifying and resolving manual actions or algorithmic drops
- Ongoing support: Regular checks, implementation, monitoring, and dev collaboration
Trusted technical SEO agency in London
Technical SEO agency London
We’re not just another SEO agency with a checklist – we go deep. As a technical SEO agency based in London, we focus on building strong foundations that search engines and users can trust. That means fast-loading pages, clean architecture, smooth mobile experiences, and rock-solid indexing. From Core Web Vitals and schema markup to crawlability and site structure, our team works closely with yours to identify what’s holding your site back – and fix it. Whether you’re a startup or an established brand, we’ll tailor our approach to suit your goals, your platform, and your team. Think of us as the technical partner that actually speaks your language – and delivers results.
Technical SEO that fits around your team
We can work as your outsourced technical SEO partner or as an extension of your dev, content, or marketing team. We’re equally happy rolling up our sleeves or providing strategic guidance – whatever’s needed.
Based in London. Working globally.
Our office is in Bermondsey, South East London – at the heart of a thriving creative and tech community. We love working with ambitious local businesses, but we also support clients across the UK, Europe, North America, and Australia.
Wherever you’re based, we’ll work around your time zone and your way of working.
