Michael Chidzey – Founder
SEO Consultant London
Michael Chidzey – Founder
Get clear, honest, expert advice that helps you grow
Work with an experienced SEO consultant who’s been in the trenches – someone who knows what works, what’s changed, and what’s worth your time. Whether you need a second opinion, a full strategy, or someone to help your internal team stay on track, we’ll give you clarity and direction.
No gimmicks. No jargon. Just smart, effective SEO that gets results – and expert advice from someone who genuinely cares about helping your business grow.
Content, Strategy, Technical
Our Promise
You’ll always work directly with an SEO Consultant who’s done this before – many times.
Get expert support from someone who’s been solving search problems for years.
About SEO Consultant London
Our bespoke, industry-leading SEO consulting services are designed to help organisations make the most of their online efforts – whether that’s providing a little support and training or creating and delivering a full SEO strategy.
We don’t believe in a ‘one size fits all’ approach to SEO. Sure, the fundamentals are the same, but every website, business and team faces unique challenges that require tailored solutions.
Our job is to understand those challenges, align with your goals and team, and develop a personalised SEO service that drives real business results.
Whether you’re a solo marketer, a startup founder, or part of a growing team, we’ll tailor the consultancy to suit you.
Why work with an SEO consultant?
✓ Get expert input without hiring full-time
✓ See through the noise and focus on what matters
✓ Move faster, prioritise better, and avoid costly mistakes
✓ Improve rankings, traffic, and revenue
✓ Build a search strategy that fits your business, not a template
Increase organic traffic from existing rankings, SERP features, and more commercial terms
Earn long-lasting growth and success, not just short-term spikes
Take actions that feel right, make sense and improve your business and the web
Our office is based at The Bottle Factory, just off Old Kent Road, close to Bermondsey, London Bridge, and Elephant and Castle. Full of character and rich in history, this repurposed space has been transformed into a creative hub for artists, distillers, designers, filmmakers, manufacturers, and coders – making it the perfect home for Good Signals to grow and create.
Why does that matter? Well, building a business here was no accident. We’re at the centre of a thriving creative tech community and surrounded by ambitious independent businesses who inspire us every day.
Not in the UK? No worries. We have clients as far away as Australia. Our days can often start as early as 5 a.m to catch those Down Under before they finish for the day. We’re always up and ready to work with clients across different timezones, and we’ve found it doesn’t take long to find a rhythm that works, wherever you are in the world.
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What does an SEO consultant actually do?
An SEO consultant helps you improve your organic visibility – by identifying issues, uncovering opportunities, and guiding your team through the right next steps.
That could mean fixing technical issues, prioritising your content roadmap, adapting to Google’s algorithm updates or changes (like AI Overviews), or helping you rethink your entire approach to SEO.
We bring fresh eyes and deep expertise – so you can stop guessing, start doing, and move forward with confidence.
What you can expect
We start with a proper conversation. You talk. We listen. Then we work with you – at whatever level of involvement makes sense.
That might mean:
- A one-off deep dive to solve a ranking issue
- A few hours each month to shape strategy and guide your team
- An embedded partner to review, mentor, and steer your SEO over time
Here’s what we’re often brought in to help with:
- Technical SEO audits and prioritised recommendations
- Content strategy and keyword opportunity mapping
- Competitor analysis and SERP positioning
- Performance troubleshooting and recovery
- SEO training and internal team mentoring
- Cross-team collaboration with devs, writers, and agencies
- Reviewing and stress-testing your current SEO strategy
Based in London. Trusted worldwide.
We’re based at The Bottle Factory in Bermondsey, just off Old Kent Road – a vibrant hub of designers, builders, filmmakers, and distillers. It’s where creative people come together to make good things happen. We’re proud to be part of it.
But our work isn’t limited to London. We support clients across the UK and around the world – bringing clarity, strategy, and expert guidance no matter where you are.
Some of our best clients are in Sydney, New York, and across Europe. We’ve been doing remote collaboration since long before it became trendy.
Who you’ll be working with
Michael Chidzey is the founder of Good Signals. He’s been working in digital marketing for decades and currently acts as a digital marketing director for organisations across finance, gaming, sustainability, events, education, and more.
His work has helped brands secure top positions in Google, grow revenue, and earn media coverage in outlets like The Telegraph, The Huffington Post, The Metro, and The Daily Mail.
He also lectures in digital marketing at universities across the UK and regularly speaks at industry events. Before founding Good Signals, he was Marketing Director at Chillisauce, one of the UK’s largest event agencies.
Book a free mini-consultation
Want to find out what’s working and what isn’t?
We offer a free mini SEO review for London-based businesses (and others further afield, if there’s a good fit). In a quick 20-minute call, we’ll look at your current visibility, flag major issues, and suggest a few next steps – no pressure to sign anything.
