Information Architecture
Develop an effective physical website structure
Building a website is like building anything else: architecture is key. This is the hierarchy of your website, how your pages are organised and which ones link to each other. It’s one of the fundamental building blocks of SEO and is especially important for large websites.
Strategy, Technical
Our Promise
We only ever have somebody running a project who has been doing SEO for a long time.
Want to provide a better, faster experience for users and search engines?
About Information Architecture
From a human point of view, information architecture is important so that users can easily find what they are looking for. If they can’t, they’ll go elsewhere.
The structure of a website also helps search engines read all the content on your website, understand the context of your pages and how they relate to one another and is how they move between those pages effectively. If crawlers cannot access content, they cannot understand and rank it.
After auditing your existing structure and content, we’ll map out an effective website structure that is streamlined and well-organised to satisfy both the needs of users and the search engines.
Why Information Architecture?
✓ Provide a better, faster experience for users and search engines
✓ Improve how search engines discover, access and understand your website
✓ Improve existing rankings and rank for more terms
Increase organic traffic from existing rankings, SERP features, and more commercial terms
Earn long-lasting growth and success, not just short-term spikes
Take actions that feel right, make sense and improve your business and the web
