SEO / On-page SEO services

On-Page Optimisation

Give your pages the best possible chance to rank well

✓ Improve existing rankings and rank for more terms
✓ Content created for humans, not just search engines
✓ No keyword stuffing, over-optimisation or duplicate content


On-Page Optimisation icon

Building pages and content for humans and search engines alike

Without the right content on your pages, there is no way you are going to rank. However, on-page optimisation is far more complex than simply including keywords on a page.

Humans first, search engines next

We always start by building pages and writing content for humans, not just search engines. Then, ensure everything is covered from optimising basic on-page elements like title tags, meta descriptions, header tags, URLs, alt tags and file names, to improving page speed by compressing files, videos and images, assessing other elements like canonical tags, front-end errors, and then checking for keyword cannibalisation, duplicate content and internal links pointing to the page.

Target your search queries right

In October 2019, Google introduced a neural network-based technique for NLP (natural language processing) commonly referred to as BERT (Bidirectional Encoder Representation from Transformers) to improve the way the search engine understands the context of words in search queries. This is particularly important for longer, conversational queries, or searches where prepositions like “for” and “to” matter a lot to the overall meaning.