SEO Office Hours

SEO Office Hours

Every Friday at 9:30 a.m. (BST), we run SEO Office Hours aimed at helping people with their SEO and organic traffic problems. It’s a questions-and-answers format with somebody from Good Signals and special guests. It’s free to join or submit a question. We won’t always know all the answers, but hopefully, multiple heads thinking about each problem will help. It’s good practice for those trying to answer and a valuable learning opportunity for those asking.

They discussed the following questions:

• We've got duplicate content blocks that we use across our website, is this a big issue and what are some ways we can deal with this?
• How can I determine which is the best theme for SEO in terms of content management system?
• When we migrated our CMS the developers implemented the wrong version of our site, and it was the other version that historically ranked really well. Should we revert back to the old one or leave it as it is?
• Our new CMO wants to change agencies and bring over people he's worked with before. Is it worth fighting for or walking away?
• We just got the first preview of our new website in HubSpot, not yet live. Are there any steps you'd recommend we should review specifically in the draft stage before we go live?
• What is the panel's view on paying agencies based on the number of links earned rather than a retainer or on an hourly basis?
• I would like some guidance about outreach email templates and titles. Any thoughts of how to get journalists to read your emails but also turn them into coverage?
• What are you most excited about in SEO right now?

Joining Michael Chidzey and Jo Turnbull on Friday 17th May 2024 for SEO Office Hours was Luke Gosha and Shelley Walsh.

If you don't know Luke...

Luke is a senior SEO Consultant at Reddico, an organic search agency. He has been in the industry for over 9 years working both in house and agency side. He is passionate about driving organic traffic through data-driven strategy. Most recently, Luke spoke at Brighton SEO in April and also guest starred on the Internet Marketing Podcast!

If you don't know Shelley...

Shelley Walsh is a digital consultant with over 25 years creative, marketing & tech experience. In the last 15 years, she has been published extensively across industry publications and spoken at many events online and offline. She works with SEJ as their SEO content strategist and as an SEO content consultant for brands in the UK and US. Shelley also produces The Pioneers, a YouTube channel of interviews with influential people in SEO. You can find out more about Shelley here: shelleywalsh.com and at ShellShock.

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They discussed the following questions:

• We've got duplicate content blocks that we use across our website, is this a big issue and what are some ways we can deal with this?
• How can I determine which is the best theme for SEO in terms of content management system?
• When we migrated our CMS the developers implemented the wrong version of our site, and it was the other version that historically ranked really well. Should we revert back to the old one or leave it as it is?
• Our new CMO wants to change agencies and bring over people he's worked with before. Is it worth fighting for or walking away?
• We just got the first preview of our new website in HubSpot, not yet live. Are there any steps you'd recommend we should review specifically in the draft stage before we go live?
• What is the panel's view on paying agencies based on the number of links earned rather than a retainer or on an hourly basis?
• I would like some guidance about outreach email templates and titles. Any thoughts of how to get journalists to read your emails but also turn them into coverage?
• What are you most excited about in SEO right now?

Joining Michael Chidzey and Jo Turnbull on Friday 10th May 2024 for SEO Office Hours was Mary Mutua and Lois Neville.

If you don't know Mary...

Mary is a B2B SEO writer and consultant at MarketingIsle.com. She has been helping businesses create content that users need easily understand for the past four years. She is based in Kenya and has worked with clients in SaaS, Finance, and Higher Ed from almost every continent. She was trained in technical SEO by Roxana Stingu (the head of SEO at Alamy) through a program by The Freelance Coalition of Developing Countries (FCDC).

She is also a founding member of SearchSavannah—A community for African SEO experts to share knowledge, support each other, and access global opportunities. Mary is also a member of the Women in Tech SEO community.

If you don't know Lois...

Lois is a freelance SEO Copywriter with over 4.5 years of experience across e-commerce, marketing, tech, B2B and B2C. She’s all about writing SEO-friendly content with purpose. Lois helps start ups level up their SEO content, as well as working with large businesses. Lois is also a member of the Digital Marketing Union, Women in Tech SEO and recently attended the WTS Fest in London! Find out more about Lois here.

They discussed the following questions:

• How do you find a good SEO copywriter?
• What considerations should a designer bear in mind from an SEO perspective when making changes to a website?
• Is having multiple H1 tags on each page a problem for SEO?
• How do you diagnose issues in google search console?
• If our competitors are selling knock offs of our product on Etsy and Amazon using our pictures, do we start selling there too?
• What are you most excited about in terms of SEO?

Joining Michael Chidzey and Jo Turnbull on Friday 3rd May 2024 for SEO Office Hours was Mikael Araújo and Sara Moccand-Sayegh.

If you don't know Mikael...

Mikael is an SEO and content strategist from Brazil who uses SEO and content creation to help companies promote their products and services online. He has worked with marketplaces, news portals and SAAS, having experience in SEO in agencies, as a freelancer and in in-house teams. Find out more info about Mikael on LinkedIn.

If you don't know Sara...

Sara is the SEO Team Lead at BlueGlass, an agency based in Switzerland that specialises in the DACH countries. She is also one of the founders of SEOnerdSwitzerland, an SEO community with over 1300 members. Sara has also been a mentor multiple times in the Women in Tech SEO Mentorship Scheme. She has spoken at multiple events in the community, including International Search Summit in Barcelona!

They discussed the following questions:

• How do I present my homepage from being unavailable to search engines across different states in the US?
• What techniques can you recommend for more positive reviews?
• We're thinking of investing in content, where should we start?
• Does the panel believe Google is penalising over optimised sites? Should we stop doing this?
• What are your opinions on the use of TOC plugins (table of contents)?
• What are you most excited about in SEO at the moment?

Joining Michael Chidzey and Jo Turnbull on Friday 19th April 2024 for SEO Office Hours was Munene Mumbi and Isaline Muelhauser.

If you don't know

Munene...

Munene is the SEO & Innovation Manager at WordLift, an AI-driven platform revolutionising digital content strategy. Munene has a knack for analysing large chunks of SEO data and creating impactful SEO reports and strategies for both enterprises and SMEs. Most recently he helped organise the first SEO & Coffee meet up in Nairobi, and has just announced he will be speaking at Search Africon in May!

If you don't know Isaline...

Isaline is a multilingual SEO Consultant. Her interest in languages, humans and performance have led her to focus her work activities around localisation. With her passion-project WorkinSEO, she shares her enthusiasm about SEO. Alongside Sara Moccand-Sayegh, she is the founder of SEOnerdSwitzerland, a community with over 1300 members. Isaline is also a frequent speaker within the SEO world, with her upcoming engagements including pan.talk in Zurich and WordCamp Europe in Italy!

They discussed the following questions:

• What are the benefits of using multiple secondary keywords versus just using one primary keyword?
• Can you share any common pitfalls to stay clear of during CMS migration?
• Do you have any suggestions on how to stand out to secure a university placement in the SEO industry?
• How drastically would tweaking or removing homepage content affect our rankings?
• Could you suggest any AI tools for internal links or internal linking?
• What are you most excited about in terms of SEO?

Joining Michael Chidzey and Jo Turnbull on Friday 5th April 2024 for SEO Office Hours was Jack Chambers-Ward and Natalie Slater.

If you don't know Jack...

Jack is an SEO Specialist and Podcast Host with over 10 years of experience in podcasting and digital marketing. He is currently the Marketing and Partnerships manager at Norwich-based digital agency Candour. Since 2022, Jack has been the host, editor and producer of the Search with Candour podcast. Alongside this, Jack also hosts the popular movie podcast Sequelisers, which has over 10,000 monthly listeners and has been downloaded in over 100 countries.

If you don't know Natalie...

Natalie is a highly experienced freelance SEO consultant with a background in both in-house and agency work before venturing into independent consulting. Natalie's expertise covers various areas, including strategy, technical aspects, off-page optimisation, and content, and has worked across various verticals.

You can find out more information about Natalie on LinkedIn.

They discussed the following questions:

• What other options are there for link building projects now Google consumer surveys no longer exists?
• I'm looking for suggestions on ways to handle internal links.
• What key performance indicators should be monitored to gauge the impact of aqn SEO strategy?
• What's a reasonable price to pay for a decent domain?
• My meta description is showing text that isn't even on the page. What do I need to do to fix this?
• Blogging, newsletters, podcasting etc - which of these ideas will help us acquire more customers?
• How can we make pitches to websites for links that actually work?
• How do I choose an SEO solution that is right for my website? How do you know who's advise to trust?
• What are you most excited about at the moment in SEO?

Joining Michael Chidzey and Jo Turnbull on Friday 22nd March 2024 for SEO Office Hours was Stacey MacNaught and Sandra Schneck.

If you don't know Stacey...

Stacey is an SEO and Content Marketing Consultant based in Manchester: https://www.macnaughtdigital.co.uk/. She specialises in keyword strategy, content and link acquisition. Stacey is a frequent speaker in the SEO community, having spoken at events including Mozcon, Brighton SEO and SearchLove. She will also be speaking at the SEOvibes Poland event coming up this Spring!

If you don't know Sandra...

In 2018 Sandra started her online marketing journey at an agency, helping clients in B2B and B2C markets to evolve their SEO, SEA, Content and Social Media strategies. She grew her passion for SEO through guest blogging on popular German websites and newsletters. Sandra has spoken at a number of German SEO events including SEO Day and multiple SEO workshops. For the last few years she has been leading the SEO Strategy at Decathlon Germany!

They discussed the following questions:

• A competitor has approached us inquiring about the possibility of purchasing their business. What SEO considerations should we prioritise to evaluate the potential of this venture?
• What does the panel think about the Google update, and how it's going?
• I want to set up and configure some monitoring to alert us if something breaks. Have you used any tools for this before?
• How can you estimate the expected results for the level of investment in link building?
• Beyond keyword placement, how can we craft compelling content that resonates with users and search engines?
• How can we avoid acquiring spammy or low quality backlinks that could damage our websites rankings?
• What are you most excited about in terms of SEO at the moment?

Joining Michael Chidzey and Jo Turnbull on Friday 15th March 2024 for SEO Office Hours was Andi Jarvis and Miracle Inameti-Archibong.

If you don't know Andi...
Andi has been in the marketing industry since 2001, and since 2017 has been the Strategy Director at Eximo Marketing. Alongside this, Andi also hosts a podcast, Strategy Sessions, where he interviews marketers from around the world. He speaks frequently at industry events and conferences across multiple continents and also guest lectures at two universities, one in Liverpool and one in Finland!

If you don't know Miracle...
Miracle is the Head of Search at John Lewis, and has over 10 years of experience delivering search campaigns across global and national brands. She is also a frequent attendee and speaker at many industry based conferences and events, including Brighton SEO and MozCon. She will also be speaking at WTS Fest Berlin in the Summer. Miracle is also a regular judge at the Annual Search Awards!

They discussed the following questions:

• Will adding schema markup to my website increase traffic?
• How will I know if my website has a manual action?
• Do you see a difference in rankings between a domain that is .com.au and simply .com or .co.uk?
• What should I do to prepare for the development of SGE?
• Any opinions on the Google update regarding indexed/deindexed websites in mass that have been generated with AI?
• Should we stop using AI to create content?
• Is it possible to get top rankings without backlinks?
• How much of a £3000 monthly budget should be invested in SEO of a digital marketing budget?
• If I buy a domain that's previously hosted a website for something else and has historical links, is it okay to use it?
• What are you excited about in SEO at the moment?

Joining Michael Chidzey on Friday 8th March 2024 for SEO Office Hours was Sophie Brannon, Natalia Witczyk and Ruth Turnbull.

If you don't know Sophie...

Sophie is an SEO specialist, currently the Director of SEO at RushOrderTees. She has 8+ years of experience working across UK, US and Australian markets and has spoken at numerous industry events including Brighton SEO and WeLoveSEO Paris. In 2021, she was highly commended at the Drum Awards and won the Rising Star award at the UK Agency Awards. Sophie has also been a Women in Tech SEO Mentor and a Judge at the UK and European Search Awards 2023!

If you don't know Natalia...

Natalia is a trilingual International SEO Consultant and CEO of Mosquita Digital. Mosquita Digital is a digital marketing consultancy based in Barcelona, helping businesses reach new markets and expand their online visibility globally. Natalia has many years of experience working across multiple continents and search engines. She will also be joining the panel as a Judge for the 2024 European Search Awards!

If you don't know Ruth...
Ruth is a digital marketing specialist with twelve years of experience in direct marketing through electronic direct mail campaigns (EDM) using Campaign Monitor and Mailchimp. She also has extensive public relations and media experience across consumer lifestyle, technology, B2B and trade media. Prior to working in digital, she completed the WSET Advanced Certificate and Diploma in Wine with merit which gave her extensive understanding and knowledge of this industry across still, sparkling, Champagne, fortified wines and spirits.

They discussed the following questions:

• What are you most excited about in SEO right now?
• Our Website doesn't serve 404 pages. But instead redirects to the cloest subfolder in the URL strructure. Is this correct, or could it be an issue?
• How many times can I use a keyword before it's considered keyword stuffing?
• Do you think optimising Google Business Profile should be part of an SEO strategy?
• As a travel writer affected by the helpful content update, I'm aiming to boost my website's authenticity by replacing generic stock images with unique images. How does Google verify ownership and relevance?
• No matter how many times we explain, the senior leadership team don't understand what we do. Thoughts on how to rectify this?
• What role do social signals play in SEO and how can social media be leveraged for better rankings?
• How do I modify the pages that show up when someone Googles our brand?

Joining Michael Chidzey and Jo Turnbull on Friday 1st March 2024 for SEO Office Hours was Roxana Stingu and Rejoice Ojiaku.

If you don't know Roxana...

Roxana is the head of SEO & Search at Alamy, where she specializes in technical and image SEO for enterprise websites. She also oversees Alamy's internal search engine that handles over 350M assets and has an avid interest in all things AI. Roxana has spoken at multiple industry conferences, including Brighton SEO and WTS Fest, has been a judge for industry based awards including the UK Dev Awards and has contributed to publications such as "Mastering In-House SEO"! Connect with Roxana on LinkedIn.

If you don't know Rejoice...

Rejoice is an SEO Manager and Co-Founder of B-DigitalUK. She has been in the industry since 2018. She is an award-winning Diversity and Inclusion advocate and also a global speaker in the industry. Rejoice recently joined the panel as a judge for the Global Social Media Awards and also the European Search Awards 2024!

When she is not throwing myself in the industry, she will be binge watching True Crime documentaries and reality tv shows and will be at BrightonSEO. Connect with Rejoice on LinkedIn. 

They discussed the following questions:

• What are you most excited about in terms of SEO?
• How am I expected to know how to remove unused code or minimise files when dealing with issues raised by speed testing tools?
• Interaction to next paint will replace first input delay in March. How do we optimise for this?
• How long does it take for backlinks to show in Google search console or third party tools like SEMrush and Ahrefs?
• For multilingual websites, what is the most effective strategy for tackling SEO issues related to language?
• Content SEO is taking a huge hit from AI. When do you think SEO writers should diversify?

Joining Michael Chidzey and Jo Turnbull on Friday 23rd February 2024 for SEO Office Hours was Mihai Aperghis, Boris Malinov.

If you don't know Mihai...

Mihai is the Head of SEO and Founder of Vertify, an SEO and content marketing agency located in Bucharest, recognised as one of Europe's most awarded agencies. He also developed Search Analytics for Sheets, a popular Google Sheets add-on widely used by SEO professionals to import their Search Console data. Mihai used to frequently attend the original SEO Office Hours with John Mueller and now actively contributes as a Product Expert within Google's Search Central community.

If you don't know Boris...

Boris is an in-house SEO and Content Manager at Enterprise League and freelance SEO Consultant from North Macedonia. He has extensive experience in the SEO industry, and has been praised extensively for his mentorship and teaching skills to others. His expertise covers various areas, including: strategy, content, user experience and technical optimisation.

They discussed the following questions:

• What are you most excited about in SEO at the moment?
• Diagnosing a traffic and ranking drop.
• Do you think that Google's latest update turned out how they intended?
• As an SEO freelancer, what other in demand services could I offer?
• When doing link building outreach for clients, what approach do you recommend?
• Is it okay to request indexing on GSC manually, or does it affect the potential of your page ranking?
• Is it unethical not to declare the difference between dofollow and no follow backlinks to your boss when working on a link building project?
• Are there any SEO tools you consider to be under the radar gems or valuable for specific niches that you find effective?
• Any SEO hacks, trends, tricks you find particularly effective? Anything that's really working for you at the moment?

Joining Michael Chidzey and Jo Turnbull on Friday 16th February 2024 for SEO Office Hours was Ebere Johnson and Nik Vujic.

If you don't know Ebere...

Ebere is a Freelance SEO Consultant and has just announced the exciting news that she will be organising and running an Africa based SEO conference, Search Africon, in Nigeria later this year. Ebere is a huge part of the community, being part of WTS, recently speaking at Search London, and contributing to newsletters and blogs in the industry!

If you don't know Nik..

Nik is an SEO consultant oriented to Webflow websites and SaaS businesses, working in the digital world since 2016. His true love is SEO. Besides that, he is trying to incorporate the best SEO practices with other digital channels as PPC and SMM, as the best overall digital strategy is something that he strives to achieve for all of his clients. Nik’s focal point for success is transparency and clear communication with clients by deciphering the best path for clients to take that isn’t necessarily always SEO. Nik has recently been part of a cool Q&A series on Linkedin, answering 9 SEO questions related to Webflow alongside Sara Taher. Head over to his LinkedIn page to check this out! 🙌

They discussed the following questions:

• What are you most excited about at the moment in terms of SEO?
• If you have a web page that ranks for competitive keywords, and so I'm going to give examples this time, so let's say Valentine's Day ideas - So you want to rank similar Phrases like that. Should you adapt the page and add new content or would it be better to create a new page?
• Two SEO companies have presented proposals at completely different price points. Is SEO similar to wine, where the higher the cost implies the better the quality?
• In a world of search generative experience and rich results, Is rank tracking still relevant?
• Do you think that focusing on E and an author's E A T is going to be a good protection against SGE?
• Does the reduction of Google's starter guide by 53 percent suggest a preference for conciseness? over comprehensiveness
• I'm compiling case studies for my website - should I keep them anonymous?
• In Google Search Console, why might a URL be discovered but not indexed?
• I've been struggling with outreach emails despite reading extensively on the topic. What's working for you? Any tips or suggestions to improve my open rates or my response rates?
• What are your thoughts on content clusters such as pillar clusters for websites?

Joining Michael Chidzey and Jo Turnbull on Friday 9th February 2024 for SEO Office Hours was Corina Burri and Dan White.

If you don't know Corina...

Corina is an in-house Digital Analytics and SEO lead and freelance SEO Consultant from Switzerland. Since 2016 she’s been in SEO and since 2021 she has been blogging about it. Her articles have been featured in publications such as SEOFOMO, Tech SEO Tips and Ahrefs. She is also an active member of Women in Tech SEO and she recently made her debut speaking engagement at SEOnerdSwitzerland. Corina works in English, German, Spanish, and French!

If you don't know Dan...

Dan is an Independent SEO Consultant, combining SEO and content marketing to create results for e-commerce and lead generation brands. He is also the founder of the The Digital Marketing Union and has created a community of around 90 digital marketers across 14 countries. Dan is also currently learning German, having recently passed his B1 German exams! More info: danieljameswhite.com

They discussed the following questions:

• What are you excited about in SEO right now?
• My website ranks for several keywords, but I get most traffic from a blog post, which is informational intent. This isn't generating leads. Shall I delete it?
• My brand term search comes up with a negative search result, how can I rectify this in the SERPs?
• My team is enthusiastic about rebranding one of our most popular products. However, I'm concerned about it and the SEO implications. Is my concern justified?
• How do I get the most out of an SEO conference?
• What tips would you give to a first-time event speaker?
• If you have a webpage that ranks for competitive keyword phrases and would like to target similar phrases, should you update this page with new content, or would it be better to create a new page to target those similar keywords?

Joining Michael Chidzey and Jo Turnbull on Friday 2nd February 2024 for SEO Office Hours was Kelvin Newman and Sabiha Shakil.

If you don’t know Kelvin…

Kelvin has been in the industry for over 20 years. In that time he has become the founder of the biggest Digital Marketing conference in Europe, brightonSEO, which is now in its 14th year of running and offers training, community and fun to its attendees twice annually. Last year Kelvin took Brighton SEO stateside for the first Brighton SEO San Diego, which after much success will be running again later this year in November.

If you don’t know Sabiha…

Sabiha has been in the industry for over 20 years, and is the founder and CEO of marketing consultancy business Nisa Digital, based in the UAE. Nisa Digital specialise in Life and Applied sciences marketing, providing strategic, digital and mentoring services to help businesses achieve their marketing goals. Sabiha is the recipient of the Top 100 Rising Women Power Leaders in Asia 2023 Award, and also a mentor and member in the DBWC, WTS and FCDC communities. She is a judge at many marketing awards including the Global Search Awards, MENA Search Awards and APAC Search Awards!

They discussed the following questions:

• Given the recent success with organic traffic seen in forums like Reddit, how can I leverage user-generated content for SEO benefits?

• I have been in the SEO industry since 2019 and have extensive experience in ranking websites. However, I'm facing a challenge with one of my websites. While it is SEO optimised and indexed on Google, the homepage is not ranking for my desired keyword, despite being optimised for it. This issue has been persistent for a year. The page is indexed and ranks for some keywords, but not for this specific one. What could be the reason for this, and how can I address it?

• How do you get on with GA4? I was discussing this with a friend who works at an agency. He mentioned that most of his clients find GA4 to be a pain in the backside, and he suggested setting up Snowplow (snowplow.io). I'm skeptical because I hardly have time to learn and check GA4, and adding another tool seems like it could be another headache. I'm curious to know if you or your clients have had similar thoughts about GA4. Have you used Snowplow before, or are you considering it?

• I have a question regarding the differences in creating content for commercial intent as opposed to informational intent. What are your thoughts on this?

• With the increasing emphasis on user experience in search ranking factors, how can we use Core Web Vitals and other performance metrics to enhance website rankings? Are there specific tools or approaches you recommend for optimising site speed and overall user experience?

Featured snippets have become a prominent feature in search results. What strategies do you recommend for optimising content to increase the chances of being featured in snippets? Are there any recent developments or changes in search algorithms that impact the approach to featured snippet optimisation?

• What are you most excited about right now in SEO?

Joining Michael Chidzey and Jo Turnbull on Friday 26th January 2024 for SEO Office Hours was Arnoldo Cabrera and Isaac Díaz Carpio.

If you don't know Arnoldo..

Arnoldo is a trilingual Digital Marketer currently working as the Digital Optimisation Manager at IKEA. He has extensive experience working in B2C and B2B but also specialises in SEO, CRO and SEM. Arnoldo has been in the marketing space for over 20 years. He will also be speaking at Re:commerce 2024 giving some insights into some of the top SEO strategies used at IKEA.com.

If you don't know Isaac..

Isaac is currently a SEO Content Team Lead at Wise, with his team he is facilitating the growth of Wise into multiple European markets. Throughout his career he has been relocated to Tallinn and Budapest, working both as a mentor and coach to ensure the growth of the team and also of Wise as a company. Isaac is active in the SEO community, with his most recent engagements including International Search Summit and Search Barcelona!

They discussed the following questions:

• So how can I get our developers to take our SEO recommendations more seriously?
• How will Google value AI generated content in comparison to non AI content?
• What is happening with Bing rankings?
• We aren't getting any leads through our website. Any suggestions?
• What are some good Interview questions for hiring SEO talent?
• What are you most excited about right now in SEO?

Joining Michael Chidzey and Jo Turnbull on Friday 19th January 2024 for SEO Office Hours was Montserrat Cano and Chris McKane.

If you don’t know Montse..

Montse has been working in international SEO and digital marketing for over 20 years! She is a fully bilingual marketer, primarily working in English and Spanish speaking markets. She has been selected to judge industry based awards, alongside speaking internationally at events and webinars also. With a speciality for international SEO and digital strategy, Montse has worked both in-house and agency side to help businesses remain competitive and stand out. She's been appointed a Women Techmaker ambassador.

https://montserrat-cano.com/

If you don’t know Chris…

Chris has worked online for over a decade optimising websites for both performance and search. He has worked and consulted across multiple niches and sizes of businesses both on a global and local level. Chris has taken part in a number of SEO and WPO panels on a more exclusive and private basis, but taking part in SEO Office Hours will be one of the first public panels he is taking part in!

https://araneumconsultants.com/

They discussed the following questions:

• Would I use a program like Ahrefs to analyze the position of our top ranking keywords pre new site launch and post new site launch?
• What metrics do we vet while selecting a website before outreach?
• What would you recommend for a website owner looking to step up their SEO?
• Is link exchange legit or will Google penalize me?
• How to increase clicks on your site?
• What does the perfect SEO landing page look like?
• What do we do to make sure we remain relevant and offer value to our audiences?

Joining Michael Chidzey and Jo Turnbull on Friday 12th January 2024 for SEO Office Hours was Veronika Höller and Natalie Arney.

If you don’t know Veronika…

Veronika is currently the Global SEO Lead at CompuGroup Medical. With a speciality in PPC and Social Media Marketing, she believes in working in a holistic way as we move into the future of Digital Marketing to find new avenues of creativity and innovation. Veronika was recently announced as a judge for the 2024 European Search Awards, and is an international speaker at many events within the SEO community.

If you don’t know Natalie…

Natalie is a Freelance SEO Consultant who has worked in Digital Marketing for over 10 years, working both agency side and in-house. She has appeared as a guest on many SEO podcasts and webinars, as well as being an active member of Women in Tech SEO. Natalie is an avid speaker in the SEO community, having been on the lineup for both BrightonSEO and ReadingSEO! Check out Natlie's website here: https://nataliearney.com/

They discussed the following questions:

• Do I need keywords "pizza" and "new york" on the page to rank for the term "pizza in new york"?
• How to prevent keyword cannibalisation?
• Using keywords in alt text
• Microblog for competitive keywords
• SEO goals for 2024
• Do you use Chat GPT for content and disclose this to clients?
• Setting up alerts for technical issues
• Examples of digital PR campaigns that strategically generated links
• Sales emails from SEO agencies

Joining Michael Chidzey and Jo Turnbull on Friday 5th January 2024 for SEO Office Hours was David Sayce and Shannon McGuirk.

If you don’t know David…

Where do we start? David began working in SEO back in 1995 (that’s before Google, even before that helpful fella Jeeves)! With a truckload of experience, David is currently the digital lead at Forsters LLP, overseeing the strategy and delivery of digital marketing. He is also a digital marketing and SEO consultant (https://www.dsayce.com/), a mentor, has held multiple digital marketing non-exec positions, and has extensive in-house and agency experience.

If you don’t know Shannon…

Shannon is the Client Services & Delivery Director at the award-winning digital marketing agency, Aira. We're big fans of both Aira and Shannon! With a background in digital PR, link building, and content, Shannon was one of those digital PRs who helped put creative campaigns on the SEO map. Shannon is now responsible for the execution of Aira's projects across content, digital PR, SEO and paid search campaigns for clients worldwide. She is a popular speaker at industry conferences like Mozcon, BrightonSEO, Outreach, and Learn Inbound.

They discussed the following questions:

• Where do you get your SEO news from? How do you keep up to date with trends? What areas of SEO are going to be important in 2024?
• SEO is not taken seriously in our business despite being important
• Keyword stuffing
• Spam score and disavow files
• Is Google Search Console proving that fewer people are clicking on the organic search results
• International SEO across three websites
• How to resolve when your sitemap is not fetched in Google Search Console
• Why is it so difficult to convince people about my SEO services if I don't rank number one myself?
• What technology is best for SEO?
• Learning from SEO testing results
• AI to write "bot" content

Joining Michael Chidzey and Jo Turnbull on Friday 22nd December 2023 for SEO Office Hours was Azeem Ahmad and Tom Anthony.

If you don’t know Azeem…

Azeem is an award winning digital marketer specialising in many areas including SEO, PPC and social media and currently the Global Digital Marketing Lead in the B2B space. He is also an international conference speaker, with recent engagements including ISS in Barcelona and Mozcon in Seattle. Azeem’s podcast, the ‘Azeem Digital Asks Podcast’ sits in the top 20 globally. Find out more about Azeem here.

If you don’t know Tom..

Tom is the Chief Technology Officer at SearchPilot but has been in the SEO industry for over 15 years and spent 25 years in web development. During this time, Tom also worked at Distilled as their head of R&D. He actively works as a security researcher and has a PhD in AI, whilst also holding a keen interest in the future of search and all the newest trends in technology!

They discussed the following questions:

• SEO Office Hours 15th Dec 2023
• Forum Posts as Link Building Strategy
• Website Migration: Questions for the agency you have hired
• Starting a new blog
• Having more than one language on a webpage
• Spotting Leaks in Web Analytics
• Anchor Text Best Practices
• Should buttons contain keywords for better SEO
• Earning links for 'dull' topics
• GA4: Missed Landing Page Report
• Questions SEOs should ask clients
• Importance of fresh content and how to upload more of it

Joining Michael Chidzey and Jo Turnbull on Friday 15th December 2023 for SEO Office Hours was Silvia Martin and Kyle Rushton McGregor.

If you don’t know Kyle…

Kyle is a highly experienced SEO and GA4 specialist who currently works on a freelance basis as an SEO consultant at KRM Digital UK. He is a frequent speaker within the SEO community, with recent speaking engagements including MeasureFest at Brighton SEO and Search London. Kyle also creates courses and helpful resources to help others learn and grow with all things GA4!

If you don’t know Silvia..

Silvia is the founder and SEO consultant at Trebole Marketing. She is a trilingual marketing professional in English, French and Spanish, passionate about helping businesses improve their online presence and organic revenue. Alongside being an avid speaker and mentor in the marketing world, Silvia was also a judge at this year’s Search Awards!

They discussed the following questions:

• Should my website address mention my product or service
• Organic ranking isn't only about the right search terms on a site
• SEO for Podcasting
• Organic traffic decline due to market changes
• Crawling to Indexing to Ranking
• Why 301 redirect instead of rel="canonical" tags
• Where can I learn SEO
• Importance of H1

Joining Michael Chidzey and Jo Turnbull on Friday 8th December 2023 for SEO Office Hours was Sarah McDowell and Kevin Gibbons.

For those of you who don't know Sarah...

Sarah has been working in digital marketing, specialising in SEO for over 10 years, and is currently the SEO manager at Captivate, a podcast hosting platform. Sarah is an international speaker, podcaster and co-author of two books. Her most recent podcast is ‘The SEO Mindset’, where she, her co host Tazmin and guests help fellow SEOs develop and grow themselves and their careers in the long term - from conversational skills to anxiety at conferences and the importance of emotional intelligence.

For those of you who don't know Kevin...

Kevin is the founder and CEO of award winning specialist SEO agency Re:signal who drive organic growth for e-Commerce brands including ASICS, FatFace and UnderArmour. Re:signal also run their own SEO conference (https://resignal.com/ecommerce-seo-conference/), alongside multiple e-commerce SEO breakfast events to bring the SEO community together. Kevin is also the co-host of the ‘It’s a Good Start’ podcast where he shares his wealth of experience in entrepreneurship to help others.

They discussed the following questions:

• Tips for submitting work for an Award
• SEO for brands impacted by Safe Search
• Handling YMYL issues to qualify under safe search
• How to keep content EEAT compliant
• Free tools to analyse search ranking
• www vs. non www URLs
• Keeping websites ranking well when there's a Google update
• Review Schemas and Knowledge Panels
• Handling negative SEO

Joining Michael Chidzey and Jo Turnbull on Friday 1st December 2023 for SEO Office Hours was Crystal Carter and Ulrika Viberg.

For those of you who don't know Crystal...
Crystal is currently the Head of SEO Communications at Wix, where she helps people get results with SEO and digital marketing strategy. Among hosting many webinars and podcasts, she is also a regular speaker at events in the digital marketing community, with some of her most recent speaking engagements including International Search Summit in Barcelona and Brighton SEO in the UK!

For those of you who don’t know Ulrika….
Ulrika is the founder and senior consultant of SEO agency DIGITAL UNIKORN AB, who work with a range of B2B and B2C e-commerce sites to achieve their organic search goals by adopting a user-centric SEO approach. She has an in-depth knowledge of all things Technical SEO and has been working in search since 2007. Ulrika is also a frequent speaker at digital marketing events all over the world, most recently including Brighton SEO and SEO Vibes Dubai!

They discussed the following questions:

• Why do you and your guests focus on Google?
• Are news wires worth it anymore?
• I have thousands of 404 pages. I've added these URLs to my robots.txt file with the disallow directive. Is this good practice? Will Google percieve my website as unhealthy?
• What does the perfect SEO landing page look like?
• Migrated website: should we get external links updated?
• We miss Google Consumer Surveys, what other options are there for link building stories?
• What sample size is required for a PR stats?
• My website was affected by a Goolgle update, what are the top things I should check to identify the problem?
• Does the amount of code on a page matter?
• How do you get journalists to include links?
• Is it recommended to naturally encompass link building and digital PR into your SEO strategy?
• How do you get your story in front of a journalist?
• Does the data collected by Google Chrome have any impact on ranking a website?

Joining Michael Chidzey and Jo Turnbull on Friday 24th November 2023 for SEO Office Hours was Kerstin Reichert and Andy Barr.

Passionate about the internet, digital marketing, and helping businesses grow, Kerstin currently leads as the Head of Marketing at SeedLegals. Prior to that, she was the SEO Manager at Fintech Business Bank Tide and TSB Bank. Kerstin actively participates on judging panels for various industry awards, co-authored the best-selling book 'Mastering In-House SEO,' is a sought-after conference speaker, and serves as one of LinkedIn Learning's SEO and Digital Marketing course instructors.

If you haven’t met Andy yet, you’ll probably recognise him as the go-to person for various TV channels whenever a PR or crisis communications expert is needed. Andy is the chief executive of the award-winning PR and digital marketing agency 10 Yetis Digital, which has made a name for itself by developing and delivering creative and attention-grabbing campaigns that generate traffic, views, coverage, and links for their clients. Andy regularly speaks at conferences worldwide on topics such as PR, video, social media, and SEO. Additionally, he contributes to publications like The Drum, The Guardian, Vice, and many others.

They discussed the following questions:

• Google Search Console says I rank number one for many terms, but I don't see it when I search.
• Do links (your website and local publications) pointing to your Google My Business profile help?
• Author stamps at the bottom of commercial pages. Is that want Google considers to be EAT signals?
• What should be the first thing to do when you start a new SEO project?
•Topics for my category pages (Pet Industry)
• Should I update pages or make new ones?
• I want to rank for 'Wedding Planner Manchester'. Should I focus on optimising the About Us page?
• My product pages rank for transactional keywords. What happens if the product is out of stock?
• Do links pointing to unindexed pages count?
• Is Google Australia just really behind?
• How critical are reviews to local rankings?
• How can I do AB testing for my website regarding SEO?

Joining Michael Chidzey and Jo Turnbull on Friday 17th November 2023 for SEO Office Hours was Paddy Moogan and Claire Carlile.

One of the nicest people in digital marketing, Paddy is co-founder and CEO of Aira, a digital marketing agency based in Milton Keynes. Aira specialises in SEO, paid media, content marketing and marketing automation, and works with clients in the UK, US, Europe, and Australia. Previously, Paddy was VP of the London office of Distilled.

A real local SEO specialist, Claire Carlile is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.

They discussed the following questions:

• Is buying a website with a large backlink profile and redirecting it to our website a good strategy?
• Are newswires worth it anymore?
• I have been working in the local service/home improvement niche for the last 3 years. How should I structure our location/service area pages for rankings and conversions?
• How to strike a balance between informative content and commercial content in our blog post strategy?
• Why is Google overwriting meta descriptions for so many websites? It seems like there's only a 40% chance of your meta descriptions being displayed.
• What is the best strategy for local rankings? + How do I start ranking for terms like "bar in Farringdon"?
• How to encourage happy customers to review your business?
• Is it really necessary to include keywords in both the title tag and meta description?
• We know that we are going to launch a website next year (and the plan is to change it drastically). Should we hold off doing anything SEO until after that?
• How long will a website migration take?
• Does the location of your website's server matter? Does it matter what country your website is located? e.g. target audience is in the UK but the server is in the US.

Joining Michael Chidzey and Jo Turnbull on Friday 10th November 2023 for SEO Office Hours was Natalie Slater.

Natalie is an experienced freelance SEO consultant who has worked both in-house and agency side before becoming an independent consultant. Natalie's expertise covers various areas, including strategy, technical aspects, off-page optimisation, and content, and has worked across various verticals. You can connect with Natalie on LinkedIn.

They discussed the following questions:

• We've purchased a new, brandable domain. How can I quickly boost my Domain Authority?
• We are a health tech startup helping dental providers enhance their online presence. We've noticed that Google doesn't display the meta descriptions we enter into the search results snippet but generates its own. Do you know why?
• If I restore deleted pages with the same content, will they rank again?
• I've been informed that we have 938 external links pointing to broken pages on our website. What should I do?
• I want to divide one website into two separate sites. I wish to retain some content on one domain, but there are pages I'd like to transfer to another site while maintaining the same branding and structure, etc. Besides implementing 301 redirects for the relocated pages and posts, are there any other considerations to avoid losing rankings?
• I'm collaborating with a new web agency based in India that will also handle SEO. What questions should I regularly ask them?
• Numerous pages on the website receive little or no traffic. Does this negatively affect SEO?
• I'm preparing to launch a business. Which should I prioritize – developer, designer, or SEO?
• I have a highly popular website, and it primarily receives organic traffic. Users go deep into the conversion funnel, but when it's time to provide their payment details, they abandon the process. What should I do?
• Website traffic and rankings experienced a drop after the recent core update. What defines high-quality content? How does Google discern what users are seeking?
• Could having a significant number of no-indexed URLs impact rankings?
• How can a small business rank effectively when competing against larger organizations with ample resources for SEO?
• Does it matter if I have pages without internal links pointing to them?
• Regarding changing domains: does migrating domains affect rankings?

Joining Michael Chidzey on Friday 3rd November 2023 for SEO Office Hours was Jo Juliana Turnbull, known across the industry as SEO Jo Blogs.

Jo is the founder of the remote digital marketing consultancy Turn Global. She established Search London 13 years ago, an event that has since become a cornerstone in the SEO community. This year, Jo launched Search Barcelona. During the COVID-19 pandemic, Jo organised Turn Digi virtual events, where there was a diverse range of speakers, allowing search marketing professionals from all over the world to stay connected and informed during a time of uncertainty. Additionally, Jo serves as a mentor, judge, and a sought-after speaker, sharing her wealth of knowledge and insights at various industry events, conferences, and seminars.

Join the panel

We are looking for special guests to join us each week. If you fancy some Friday morning problem-solving, email hello@goodsignals.com with the subject line “SEO Office Hours panel member”.