CMS Configuration

Configuring your content management system (CMS) the right way is essential to high content performance and SEO. The ideal CMS is quick-loading, easy to use and optimised for SEO, both on-page and technical.

Your CMS is behind the scenes of your website, allowing your team to create, edit and publish content without any need for complex code. It also allows you to optimise for on-page SEO, including image alt text, meta descriptions and URLs, so you’ll need to get that set up to stand a chance at ranking on the SERPs.

We’ll do a deep dive into your CMS to identify any areas that can be optimised. From a technical SEO perspective, this includes a look at how your CMS handles crawlability and indexing through features canonical tags and robots.txt files.

We’ll also check that you’re making the most of your CMS’s features as well as review your WordPress plugins or Shopify apps to see if any could be removed (for performance) or added.

If you’re unsure about your current CMS and open to switching, we can help you find an alternative that supports your SEO objectives, budget and the needs of your team. We’ll then guide you through the sometimes tricky migration process to make sure it runs smoothly and doesn’t negatively impact your rankings.