Link Building London
Earn the right links. Build lasting authority.
The right link can do more than improve your rankings – it can help people discover your business, trust your expertise, and choose you over your competitors. That’s why we focus on high-quality, editorially earned links that matter – not just to search engines, but to real people.
Building links to your website is one of the fundamental aspects of SEO. We don’t think in terms of domain authority, but the websites and publications that your audience actually reads. Whether we’re attempting world records on your behalf, telling the world about your latest research findings, showing a blogger how much better their recipe tastes with your product, or just securing an interview of your CEO, we’ll come up with the right strategy for you, and your audience.
Creative, Digital PR, Link Building, Strategy
Our Promise
We only ever have somebody running a project who has been doing link building and digital PR for a long time.
Earn high-quality links that are difficult for others to replicate
About Link Building London
Link building is a foundational part of SEO – but it’s also one of the most misunderstood. At Good Signals, we don’t chase domain metrics or buy spammy links. We earn them.
Whether we’re sharing original research, pitching newsworthy campaigns, or helping a journalist explain a complex topic with your expertise, every link we secure is the result of smart thinking and careful execution.
We go beyond “link building” and focus on connection building – between you and your audience, your industry, and the search engines that help people find you.
Why Link Building Matters
✓ Earn links from websites people trust and read
✓ Support your SEO with high-authority, relevant backlinks
✓ Get PR coverage that supports both search and brand goals
✓ Build thought leadership in your space
Increase organic traffic from existing rankings, SERP features, and more commercial terms
Earn long-lasting growth and success, not just short-term spikes
Take actions that feel right, make sense and improve your business and the web
Our office is based at The Bottle Factory, just off Old Kent Road, close to Bermondsey, London Bridge, and Elephant and Castle. Full of character and rich in history, this repurposed space has been transformed into a creative hub for artists, distillers, designers, filmmakers, manufacturers, and coders – making it the perfect home for Good Signals to grow and create.
Why does that matter? Well, building a business here was no accident. We’re at the centre of a thriving creative tech community and surrounded by ambitious independent businesses who inspire us every day.
Not in the UK? No worries. We have clients as far away as Australia. Our days can often start as early as 5 a.m to catch those Down Under before they finish for the day. We’re always up and ready to work with clients across different timezones, and we’ve found it doesn’t take long to find a rhythm that works, wherever you are in the world.
Related Services
Leading Link Building Services in London
London link building Agency
Links are an important signal to search engines, acting as a “vote of confidence” for your website. However, not all links are equal.
Earning coverage and links from high-quality websites such as national and regional news, industry publications, well-known magazines and high-traffic websites help grow traffic, increase brand awareness and give you a better chance of performing well in the search engines. Buying or building spammy links, however, is not a sustainable strategy, it’s against Google’s webmaster guidelines, will potentially harm your website’s visibility and result in penalties.
Our approach is to focus on earning you those high-quality links through creative campaigns, well-told stories and producing relevant content.
How We Approach It
We don’t believe in off-the-shelf link packages. Our work starts with understanding your goals, your competitors, and your content. Then we build a strategy worth linking to.
1. Discovery
We get to know your business, your market, and your goals – identifying pages that need links, authority gaps, and backlink profile concerns.
2. Backlink & Content Audit
We audit your competitors’ backlinks and your own content to find what’s working, what’s missing, and what can be repurposed or improved.
3. Ideation & Planning
We explore story angles, creative assets, and content opportunities. From thought leadership to data-led content and expert commentary – we find the right fit for your brand and your audience.
4. Outreach
We contact journalists, bloggers, editors, and webmasters with highly personalised pitches — aligning with seasonal trends, industry stories, or evergreen angles.
5. Reporting & Results
You get honest reporting. We’ll show you the links we’ve earned, where they appear, and how they’re helping your rankings and traffic.
What Kind of Links?
We aim for placements that are:
- Editorially earned (not paid or automated)
- From real, relevant websites in your industry
- Topical and trustworthy
- Useful and credible to real people
This could mean getting your CEO quoted in a news article, publishing internal data as a press feature, transforming a blog into an expert column, or refreshing overlooked content into something worth linking to.
What’s Included?
- A bespoke link building strategy
- Competitor link audits and backlink gap analysis
- Creative ideation with your brand and audience in mind
- Campaign planning and content creation
- Manual outreach to journalists, bloggers, and editors
- Thought leadership and expert commentary opportunities
- Link profile monitoring to maintain quality and trust
- Monthly reporting with full transparency
Real Relationships. No Shortcuts.
We’ve built strong relationships with editors, publishers, and journalists across a wide range of sectors – but we never rely on just one list or database. Every pitch is personal. Every placement is earned.
Link Building Done the Right Way
We’re not the kind of agency that promises 50 links a month or pushes you toward grey-hat tactics that risk penalties. Our approach is slower, steadier – and safer.
But over time, it leads to something more meaningful: better rankings, stronger authority, broader reach, and trust that compounds.
How much does link building cost?
There’s no one-size-fits-all price – because the work we do isn’t one-size-fits-all.
That said, most of our clients invest between £3,500 and £15,000 per month, depending on the scale of activity, ambition of the campaigns, and number of links we’re aiming to earn.
We don’t charge per link, and we don’t sell link bundles. Instead, we build a strategy around:
- What you need to rank
- The authority gap between you and your competitors
- How ambitious the stories are we want to tell
- Whether we’re supporting your in-house team or leading everything
We’ll always agree on a scope you’re comfortable with, and report clearly on what’s been delivered – including links earned, publications featured in, traffic impact, and SEO performance over time.
Every penny goes towards better work, not vanity metrics.
Your London Link Building Specialists
Good Signals is based in The Bottle Factory in South London – a creative space filled with artists, designers, developers and distillers. We’ve built our link-building campaigns from London since day one, whether you’re based in Shoreditch, Soho, or Sydney
London’s media, trends, and business culture gives us an edge – whether that’s pitching to a journalist at City A.M., getting a link in Time Out, or tailoring a campaign that speaks to London-based audiences.
We know what makes the UK press tick. We’ve built relationships with journalists across national, regional, and London-specific publications, and we’re proud to call some of the world’s most ambitious businesses our clients.
If you’re trying to build a brand that earns attention, trust, and high-quality links, we’re ready to help.
Ready to Build Links That Matter?
Whether you’ve been burned by dodgy links in the past or you’re ready to double down on digital PR, we’re here to help.
Let’s create something worth linking to.
