SEO Website Migration London
A new website should be exciting, not devastating
Protect your organic rankings and traffic before, during, and after your next website migration.
If you’re planning a redesign, changing CMS, or launching a new domain – don’t wait until launch day to think about SEO. Migrations can cause major traffic drops if not handled carefully. But they don’t have to.
We help you move without losing momentum.
Content, Strategy, Technical
Our Promise
We only ever have somebody running a project who has been doing SEO for a long time and been through it before – many times.
Planning a migration? Protect your traffic, rankings, and peace of mind.
About SEO Website Migrations London
Whether you’re consolidating multiple websites, moving to a new CMS, implementing HTTPS, or switching to a new domain – every migration needs to be overseen by someone with deep SEO and migration experience.
Why? Just ask anyone who’s seen a site migration go wrong.
A poorly executed migration can be catastrophic for your rankings, traffic, and revenue. But when done right, it doesn’t have to cause any disruption at all – in fact, it can be the launchpad for better performance.
That’s why our team gets involved from the very beginning.
We’ll work closely with your marketing and development teams to create a clear migration strategy. This includes:
• Auditing your current site and rankings to establish a performance benchmark
• Mapping out a comprehensive redirect plan to ensure users and search engines land in the right places
• Identifying risks early so nothing falls through the cracks
And after launch, we don’t disappear. We’ll stick around to monitor performance, fix any issues fast, and help your new site hit the ground running.
Why SEO Website Migration Matters
✓ Get a comprehensive website migration plan
✓ Prevent issues with indexing, crawling, or redirects
✓ Use your relaunch to improve UX, speed, and site structure
✓ Avoid costly drops in traffic and rankings
✓ Turn your migration into an opportunity – not a risk
✓ Enjoy a panic-free migration process, knowing you’ve got everything covered
Increase organic traffic from existing rankings, SERP features, and more commercial terms
Earn long-lasting growth and success, not just short-term spikes
Take actions that feel right, make sense and improve your business and the web
Our office is based at The Bottle Factory, just off Old Kent Road, close to Bermondsey, London Bridge, and Elephant and Castle. Full of character and rich in history, this repurposed space has been transformed into a creative hub for artists, distillers, designers, filmmakers, manufacturers, and coders – making it the perfect home for Good Signals to grow and create.
Why does that matter? Well, building a business here was no accident. We’re at the centre of a thriving creative tech community and surrounded by ambitious independent businesses who inspire us every day.
Not in the UK? No worries. We have clients as far away as Australia. Our days can often start as early as 5 a.m to catch those Down Under before they finish for the day. We’re always up and ready to work with clients across different timezones, and we’ve found it doesn’t take long to find a rhythm that works, wherever you are in the world.
Related Services
Leading SEO Website Migration Services in London
London SEO website migration service
Why migrations fail
Most traffic losses come down to a few simple, avoidable mistakes:
- Important URLs aren’t redirected
- Pages go live with noindex or disallow tags
- Internal links break
- Too many major changes at once
We make sure none of that happens.
Common SEO Migration Pitfalls We Help You Avoid
- Forgetting to set up redirects – causing 404s and lost traffic
- Leaving noindex or disallow tags in place after go-live
- Changing URLs without updating internal links
- Dropping metadata or schema from new templates
- Breaking analytics or losing conversion tracking
- Failing to crawl and benchmark the old site
- Ignoring mobile or Core Web Vitals
- Launching without tracking baseline performance
What’s Included in Our SEO Migration Service
- Discovery and Planning: We start by understanding your goals, timelines, and what’s changing – CMS, structure, domain, or all of the above.
- Pre-Migration Audit: We benchmark everything – rankings, indexed pages, internal links, backlinks, and top traffic drivers.
- Redirect Mapping: Every valuable old URL is mapped to its closest new equivalent to preserve link equity and avoid redirect chains.
- Technical Review: We audit your staging site for indexability, crawlability, mobile UX, schema, and speed.
- Launch Monitoring: From day one, we track indexing, crawl rate, rankings, and traffic – catching issues early.
- Post-Migration Audit: We re-crawl, compare to your benchmark, and report on what’s improved, what still needs attention, and what to watch.
We don’t just audit once – we track impact and keep performance heading in the right direction.
Types of Migrations We Handle
- CMS migrations (e.g. WordPress → Webflow → Sitecore → Wix → CraftCMS → Magento → Shopify → Drupal → Joomla)
- Full website redesigns and rebrands
- Domain changes
- Subdomain to subfolder moves
- HTTP to HTTPS migrations
- International or multilingual SEO migrations
- Server and infrastructure changes
Optional SEO Upgrades to Build In
- Cleaning up outdated or duplicate content
- Improving internal linking and URL structure
- Adding structured data and schema markup
- Consolidating cannibalised content
- Launching new SEO-focused landing pages
- Enhancing Core Web Vitals and site speed
- Rewriting page titles and meta descriptions
- Optimising for mobile and accessibility
Based in London, Supporting Clients Everywhere
Our office is based in The Bottle Factory, just off Old Kent Road – close to Bermondsey, London Bridge, and Elephant & Castle.
We support businesses across the UK and internationally – from early-morning calls with Australia to large-scale US SaaS and ecommerce migrations.
How long does a website migration take?
It depends on your setup, but most projects take between 4–12 weeks from discovery to post-launch support.
When should I involve SEO in a migration?
The earlier, the better. Involving SEO at the planning stage helps avoid costly fixes later.
Will I lose traffic when I launch?
Not if it’s done properly. Our process is designed to protect your traffic – and often, improve it.
Can you help after a migration has already launched?
Yes. If you’ve already launched and seen a drop, we run recovery audits and can help diagnose and reverse the damage.
How much does an SEO website migration cost?
Pricing Guide:
- Standard migration support: from £2,500 + VAT per month
- Complex or large-scale migrations: from £5,000 + VAT per month
- Post-migration recovery audits: from £3,500 + VAT per month
We’ll confirm your price after a quick discovery call.
Get Peace of Mind with Your Next Migration
Whether you’re changing platforms, redesigning your site, or moving domains – we’ll help you get it right, protect what you’ve built, and set yourself up for long-term growth.
