Digital PR Strategy
Earn attention, coverage and premium links
Build a proactive and reactive strategy that reaches the right people.
Content, Creative, Digital PR, Link Building, Strategy
Our Promise
We only ever have somebody running a project who has been doing SEO for a long time.
Get featured on some of the world’s biggest websites and your favourite publications
About Digital PR Strategies
The way we do digital PR combines traditional public relations with digital channels like SEO and social media. In fact, we often consider it an extension of our content SEO strategy. A good digital PR strategy will be both proactive and reactive and aim to increase rankings, traffic and revenue.
There are various steps to creating this strategy, even before you start generating ideas, such as establishing your goals, defining your target audience, identifying your brand voice and content pillars, and competitor research. Using all of this, you’ll then start creating an editorial content calendar featuring all the ideas you’ve come up with and developed.
Once you have great content, it’s all about outreach and pitching to get your campaigns and stories in front of the right journalists. It’s important to create and leverage a network of people you’ve built journalist relationships with, who you can reach out to again in the future.
Why Digital PR Strategies?
✓ Earn editorial coverage from some of the biggest website
✓ Improve your sales, brand exposure, backlinks and SEO
✓ Create a consistent editorial calendar to stay relevant all year round
Increase organic traffic from existing rankings, SERP features, and more commercial terms
Earn long-lasting growth and success, not just short-term spikes
Take actions that feel right, make sense and improve your business and the web
