Content Optimisation

Sometimes, all your existing content and pages need are a few small updates to skyrocket their rankings, even if they’re currently underperforming.

We often like to kick off our content strategies by optimising existing content before creating anything new since you’ve already spent time and resources on creating content, you have historical data to analyse and there may already be an incredibly valuable page or article that just needs keywords added to become a top performer.

We’ll audit and analyse your content to identify which pages have the potential for growth based on keyword research and your analytics. From there, we’ll have our content specialists add their sparkle: scroll-stopping headlines, high-quality editing for readability, clickworthy meta descriptions, and of course, on-page SEO optimisation.

Beyond the words, we’ll also look at things like mobile-friendliness, user experience, internal linking opportunities and conversion rate optimisation (e.g. are all calls-to-action clear and direct?). You’ll be left with content that’s clear, engaging and generates traffic.