Every Wednesday / 3rd April 2024 / goodsignals.com

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Trivia: Higher or Lower? Is X/Twitter’s organic traffic higher or lower than two years ago? Answer


Hello Sunshine ☀️🍺! We’re all back after a long weekend, lighter evenings, and it’s only a short week…can things get any better? Ahem, yes, The Signal is here to save you a ton of time browsing everything on the web about SEO and web search updates, so you can spend more time on the tan lines (can you believe the weather we’ve had!).


Our Top Picks

29 Days Later, The Google March 2024 Core Update Is Still Rolling Out – Four weeks on, the March 2024 Core Update continues its rollout. Hold tight, the end is near, but not quite finished. Like always, Barry Schwartz keeps us all up-to-date on Search Engine Roundtable. Roger Montti has also covered John Mueller’s advice on when to start fixing sites impacted by the core update.

How To Stand Out in an Ocean of AI Content? – A guide to not letting the robots eat your lunch by Ryan Law on Ahrefs.

OpenAI Built A Voice Cloning Tool, But You Can’t Use It… Yet – Fascinating read by Kyle Wiggers on TechCrunch about a new tool that allows developers to create a clone of any voice with a 15-second sample.

How Often Should I Update My Website’s Content? – A useful guide to keeping your website’s content fresh and engaging by Ryan Jones on SEOtesting.com

How To See Google Search Results And Rankings For Different Locations – Loren Baker shares ways to check your local search results in this Search Engine Journal post.

Google’s Crawling Priorities: Insights From Analyst Gary Illyes – According to a LinkedIn post, Gary aims to reduce web crawling without sacrificing quality, prioritising URLs that “deserve” crawling. Reported on by Matt G. Southern on Search Engine Journal.

Messy Middle – This is just a really interesting read by Kevin Indig on the Growth Memo.

Google Maps Going All-In On Lists For Recommendations – A post on how Google Maps wants to help users find places to visit using lists from its community and third-parties by Abner Li on 9to5Google.


The playlist

Deciphering INP and Core Web Vitals with special guest Rick Viscomi, joining Lizzi Sassman and John Mueller for Search Off the Record.

Does Google Rank AI Content? with special guest John Wall, joining Crystal Carter and Mordy Oberstein for SERP’s Up by Wix.

What Can Cycling Teach Us About Equality? Talk by Rapha’s CMO Christina Lindquist on The Marketing Meetup.

Marketing to Gen Z: How to Get The Attention of the New Generation on The Girls in Marketing Podcast.

How to Make SEO Accessible with special guest Crystal Waddell, joining Mordy Oberstein.


To Do List

SEO Office Hours with Jack Chambers Ward and Natalie Slater. Joined by Michael Chidzey and Jo Juliana Turnbull to answer all your burning SEO questions.

‣ Online, Fridays at 9.30am (BST)

BrightLocal Local Search Clinic – Elizabeth Rule, will be joining Claire Carlile to answer all your burning questions.

‣ Online, April 17th at 5pm (BST)

Pulse E-Commerce Summit – get all the insights from the top brands including Nespresso, Adanola and Decathlon at this one day event in London.

‣The Brewery in London on Wednesday 1st May

Search Barcelona – The third edition of Search Barcelona is being held in May, this time dedicated to international SEO, SGE, and social SEO.

‣ Gran Via de les Corts Catalanes, Barcelona on Friday 10th May

WTSFest Berlin. Featuring 10 talks by incredible speakers from across the SEO community. Limited tickets available!

‣ 030 Eventloft in Berlin on Friday 7th June

SEO Estonia 2024 – Join experienced SEOs from all over the world for three days of masterminds and world-class speakers.

‣ Tallinn Estonia from 12-14th June


You can’t help but love April Fools Day and all the quirky-ness it brings. We all forget its coming every year, and our gullible selves fall for the silliness of the campaigns and products that brands announce.

But who smashed the April Fools Day madness this year? Let’s dive in…

  1. Tinder – VP of Ghost Hunting👻 -Tinder shook the world of Linkedin on Monday by announcing a vacancy for the VP of Ghost Hunting, with the aim to “spearhead Tinder’s new ghost-hunting strategy to address and reduce overall ghosting behaviour” – essentially to get rid of all those pesky ghosters blanking your However, with a salary of $0-5, we think we’ll pass!
  2. TALA – Talalalalala – Tala Activewear bought Christmas to us early by releasing a whole range of festive themed items with full mockups and a Q&A with their founder Grace Beverley. As a big TALA fan may I add this was SO convincing!!
  3. Krispy Kreme – ‘You bring it, we glaze it’ – Krispy Kreme announced that they would glaze anything you bring into one of their stores, literally anything. Such a great but super silly play on their USP!🍩
  4. Dulux – Scented Paint Range – the iconic paint company announced the release of the ‘scratch and sniff’ paint collection, which within two hours would smell like the likes of caramel cream and hazelnut truffle. We kinda wish this one was real👀
  5. Aldi – Love Aisland – a classic play on the iconic Aldi middle aisles, the supermarket announced the competition to find love in the aisles!

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