Relationship Building
Build a network of journalists and influencers through genuine connections.
When you build genuine, lasting connections with journalists and influencers, you don’t just improve your chances of landing one story – you create opportunities again and again. Strong relationships mean your emails get opened, your events get attended, your brand gets talked about, and when the right story comes up, you’re the first name they think of.
Planning, Digital PR, Link Building, Outreach
Our Promise
We only ever have somebody running a project who has been doing Digital PR for a long time.
Become the brand journalists think of first.
About Relationship Building
Strong relationships are the foundation of successful PR.
We believe in building genuine, natural connections – not treating people as tools to break a story or hit a target. Our journalism and influencer outreach reflects that: we take the time to understand journalists as individuals, recognising their goals, interests, and pressures.
Genuine connections come from listening, delivering value, and building trust over time.
When you invest in relationships, the benefits compound. Journalists are not only more likely to open your emails – they’re more likely to open all your emails, attend your events, learn about your brand, become real fans, and think of you first when they’re working on a story or a blog post.
The goal isn’t just getting coverage once – it’s becoming a trusted source they want to hear from again and again.
Why Relationship Building Matters
✓ Build strong, lasting relationships with journalists and influencers
✓ Become the first brand journalists think of when writing stories
✓ Turn passive contacts into active fans of your brand
✓ Improve your email-to-coverage and outreach success rates
Earn coverage and links that you’ll be proud to show off – not embarrassed of!
Creative ideas that journos and bloggers actually want to cover
Improve Google rankings from high-quality, topically relevant links
