Website Walkthroughs

We start the conversion research process by walking through your site the way a user would – whether it’s a first-time visitor or a returning customer, depending on what’s more valuable for your business.

Using our structured framework (a form of heuristic analysis), we assess your pages across five key areas:

• Relevancy – Does this page meet expectations from the ad, email, or search result?
• Clarity – Is the message clear and the value obvious?
• Motivation – Does anything here increase my desire to act?
• Friction – What might cause hesitation, delay, or confusion?
• Distraction – Is anything here pulling attention away from the main goal?

We do this across device types too – because what works on desktop often fails on mobile (and vice versa). This isn’t about vague opinions. It’s a practical, forensic walkthrough – done by senior CRO specialists – designed to surface what’s working, what’s not, and what needs fixing.