Web Surveys/Polls

As experts, we can hypothesise and test to find out what’s wrong with your website, but on-page surveys unlock insights for conversion optimisation directly from the user. The goal is to identify sources of friction.

We start by defining your business objectives. Specific goals are necessary to determine not only the best questions to ask but also the best place to ask them and what segment of customers you target. It’s also important to decide what data you’re looking to collect and what you’ll use it for. Without a clear focus, the surveys are less likely to be valuable, especially if you have no plans to act on any of the answers you receive.

We set up exit surveys to pop up when certain actions are taken on key pages in your sales funnel (e.g: time spent on site, number of pages viewed etc.), particularly on underperforming pages with high exit rates that could benefit from more in-depth insights. These are designed to figure out why people didn’t take action and what pain points they experienced.