User Video Replays
Watch how real visitors interact with your site
One of the best ways to understand how your users interact with your website is simply to watch them.
Conversion Research
Our Promise
We only ever have somebody running a project who has been doing CRO for a long time.
Identify the real problems your users are experiencing
About User Video Replays
Tools like Hotjar, Microsoft Clarity and FullStory allow us to analyse session replays and answer the question of what is really happening on your site.
Don’t worry, the session replays aren’t recordings of the users’ actual screen. The tools reproduce a user’s interactions and behaviours through logged user events like mouse movements, clicks, scrolling, tapping etc. In terms of privacy, the way these tools collect data isn’t fundamentally any different from normal analytics like Google Analytics.
While analysing the replays, we ask questions like: what is the customer trying to do? Is it working? Where are the areas of friction or frustration? How is their experience overall? This allows us to get a complete picture of a user’s experience.
Why User Video Replays?
✓ Identify areas of success or friction
✓ Understand your users’ experience better
✓ Use real-life evidence for decision making
Website experimentation that drives continuous growth and success
Make changes from science-based, data-backed test results with real users, not hunches
Designed for your users’ needs and website’s problems – no blindly following best practices
