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User Testing
Gather insights directly from your target audience
User testing provides direct feedback on how real users interact with your site. We observe and listen to actual people as they use your website, paying close attention to their comments and experiences.
Content, Conversion Research, Strategy
Our Promise
We only ever have somebody running a project who has been doing CRO for a long time.
Identify the real problems your users are experiencing
About User Testing
User testing is all about observing the behaviour of the right people. We’ll recruit people who match your ideal customer profile and invite them to participate in user testing either online or in-person if possible. Even if we can’t find people who directly represent your target audience, having some testers is better than no testing at all.
With the help of leading tools like Loop11 and UserTesting.com, we give people tasks to complete while commenting out loud. The idea is to observe what they do or don’t do, where there are points of friction or clarity issues and what’s working well. We don’t ask any questions – that’s what surveys are for – we just pay attention to what they do on the site.
We typically give people 5 tasks in a 15-minute timeframe, testing 50% on mobile and 50% on desktop. We usually find that after testing 10 users, the majority of problems will be identified, but it’s still worth doing on a regular basis.
Why User Testing?
✓ Gain direct insights into the behaviour of your target market
✓ Identify sources of friction and clarity issues
✓ Understand your users’ experience better
Website experimentation that drives continuous growth and success
Make changes from science-based, data-backed test results with real users, not hunches
Designed for your users’ needs and website’s problems – no blindly following best practices
