Tree Testing

Evaluate your site structure by understanding exactly how users navigate your website

Tree testing is a simple yet powerful way for us to get a clear view of how real users navigate your website by understanding how they intuitively group topics together.

Content, Research, Strategy, Technical

Our Promise

We only ever have somebody running a project who has been doing CRO for a long time.

Improve your website’s navigation

About Tree Testing

We recommend doing tree testing to understand whether your current information architecture is working and makes sense to users. Particularly if you’ve got an upcoming product launch, site migration, or website redesign, it’s definitely time to test some trees.

We start by creating a plain-text version of your site’s architecture, organised by hierarchy. The idea is that there are no distractions or visual clutter, just the terminology and labels you use for navigation.

During the testing sessions, we’ll give your users this simplified navigation and ask them to complete a series of tasks, usually to find specific items in the site structure.

We analyse their behaviours, zoning in on directness, success and the time it takes them to complete each task. From this, we can assess how logically the content is grouped, how clear the labels are, and how quickly and easily people can find what they want.

You’ll get a clear visual breakdown of our findings and our recommendations for any changes or optimisations your site structure could benefit from.