What’s missing? Where are the problems?
most companies don’t walk in the footsteps of their users and just assume their developers must have got it right. Often, they’re wrong. It’s rarely down to the browser but a bug or user experience issue. Identifying and fixing bugs is the easiest way to impact conversions instantly.
Lastly, if we aren’t measuring, we can’t improve. So, it’s essential to ensure we have all of the data we need and that it is accurate and trusted. Our rule of thumb is that we should be measuring everything we can.