Scroll and Heat Maps

See what users actually do – not just what they say

If you’re not using scroll maps, heat maps, or click tracking, you’re flying blind. These tools reveal exactly how your visitors behave – what they notice, where they click, and when they stop engaging. Instead of guessing what’s going wrong (or right), you get the truth in full colour. It’s one of the most effective ways to uncover conversion blockers and start designing smarter, data-led experiences.

Conversion Research

Our Promise

We only ever have somebody running a project who has been doing CRO for a long time.

Stop guessing. Start testing.

About Scroll and Heat Maps

To understand what users are actually doing on your site – not just what they say – they need to be observed. That’s where heat maps, scroll maps, and click maps come in. These tools show where people focus, how far they scroll, what they click, and where they get stuck.

We run these tests across devices, because behaviour can shift dramatically between mobile, tablet, and desktop – even between different device models. By analysing real user behaviour with tools like HotJar, FullStory, Microsoft Clarity, and GA4, we uncover insights that reduce friction, sharpen messaging, and improve conversions.

Heat maps reveal where attention is drawn, helping us spot distracting design elements or weak messaging.

Scroll maps show how far visitors scroll and where they drop off – so we can reposition key content or fix false bottoms.

Click maps and mouse tracking highlight what users engage with – and what they ignore. If people are clicking non-clickable elements, or skipping your CTAs, we’ll find out why.