Qualitative Research
Understand the why behind your users’ behaviour
Qualitative research is all about understanding user behaviour from a human level. We help you set up customer surveys, web traffic polls and user interviews to understand buyer groups, what problems they are trying to solve, how they’re deciding, what’s holding them back, what else they want to know and any sources of friction. We also pay attention to the language they use to describe their problems, challenges and solutions.
Content, Conversion Research, Strategy
Our Promise
We only ever have somebody running a project who has been doing CRO for a long time.
Identify the real problems your users are experiencing
About Qualitative Research
This typically involves us setting up online and exit surveys on key pages to figure out why people aren’t taking action on a case-by-case basis. We’ll also set up surveys to target your recent first-time buyers to find out the key question of why they buy.
We also run user testing both online and in-person with people who match your ideal customer profile to see what’s working and to discover any and all friction points on your current site.
For even more insights, we may conduct phone interviews with your actual customers, sales agents, and internal stakeholders and provide live chat transcript analysis.
Why Qualitative Research?
✓ Discover why your customers buy or don’t buy
✓ Identify sources of friction
✓ Collect user data insights to make informed decisions
Website experimentation that drives continuous growth and success
Make changes from science-based, data-backed test results with real users, not hunches
Designed for your users’ needs and website’s problems – no blindly following best practices
