Landing Page Optimisation

We start by visualising your funnel and comparing with analytics to identify the specific pages where there are currently drop offs or bottlenecks. We will then map out any underperforming pages and see if there are any correlations/similarities and differences between the high performing and low performing pages. It’s also important to keep an eye on how the user landed on the page (e.g: PPC, organic or social advertising) as it can make a difference.

If there aren’t any obvious correlations, it’s time to take a deep dive into each of the top landing pages. You could be looking for issues like lack of value proposition, bad design, cheesy stock photos that don’t add value, lack of credibility or testimonials, irrelevance or a confusing user journey. There are plenty of things to identify and potentially flag for testing.