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Data Gathering
Gather insights that tell the real story of your users’ journey
Every investigation starts with the right data. Without it, you’re guessing – and guessing leads to wasted time, budget, and missed opportunities.
We begin by making sure your site is set up to gather high-quality, complete data: the what, the where, and – crucially – the why behind your users’ actions.
Analytics, Conversion Research
Our Promise
We only ever have somebody running a project who has been doing CRO for a long time.
Get the full picture
About Data Gathering
We start by checking the data you already have: is it accurate, trustworthy, and complete? If not, we fix the gaps – so your optimisation decisions are based on real behaviour, not assumptions.
Then we expand your toolkit:
• Heatmaps, scroll maps, and session replays to observe user behaviour
• On-page polls to uncover what’s stopping users from converting
• User testing with real customers or target audience recruits
• Post-purchase surveys via email or thank-you pages to reveal lingering friction
This gives you a full picture – what’s working, what isn’t, and why.
Why Data Gathering Matters
✓ Track the signals that drive smarter optimisation
✓ Uncover friction, confusion, or unmet needs
✓ Build a complete, reliable foundation for testing and improvement
Website experimentation that drives continuous growth and success
Make changes from science-based, data-backed test results with real users, not hunches
Designed for your users’ needs and website’s problems – no blindly following best practices
