Card Sorting

When you’re trying to develop or optimise your site architecture, being able to step inside the minds of your target audience is invaluable in getting it right.

Simply put, participants will be given digital cards with ideas or information written on them and they have to group these into the categories that make the most sense to them.

We typically start by identifying which card sorting method best fits your current goals. For example, open card sorting is best for generating new ideas, closed card sorting for optimising, and hybrid card sorting for filling in gaps and capitalising on opportunities. Your objectives will also determine whether we moderate the sessions or give participants complete freedom.

Based on the results of these sessions, we can learn how your users actually understand your brand or industry’s content and topics, and where they’d expect to find it on your website. It’s not always where you think!

You’ll get a clear visual breakdown of the topics and groupings alongside our recommendations on how you can use these insights to optimise your site’s information architecture, navigation, and content.