Browser/Device Testing
Discover how user experiences vary across browsers and devices
Not everyone uses the same device or even browser, so it’s important for us to understand the differences in user experiences.
Conversion Research, Technical
Our Promise
We only ever have somebody running a project who has been doing CRO for a long time.
Identify the real problems your users are experiencing
About Browser/Device Testing
We want to see if there are any underperforming browsers/devices. Google Analytics can help identify this by comparing bounce rate and conversion rates across browsers and devices. We also look at what share of traffic mobile gets compared to desktop.
We use tools like BrowserStack to test on devices and browsers that we may not have access to normally, allowing us to cover a wider range. Of course, testing on the actual devices and browsers is best.
For cross-browser testing, we use the more popular devices (as a control) and go through the website looking for any data insights since we don’t know what the answer is at this stage. Finding bugs is the easiest way to have an instant impact as it simply requires a fix.
Why Browser/Device Testing?
✓ Prioritise high-impact, easy-to-implement changes or fixes
✓ Identify issues across devices and browsers
✓ Understand the user journey for all users
Website experimentation that drives continuous growth and success
Make changes from science-based, data-backed test results with real users, not hunches
Designed for your users’ needs and website’s problems – no blindly following best practices
