Explore our services
We work with all types of organisations, from different sizes and sectors to various business models and objectives. Projects and campaigns are bespoke to each client’s needs and usually combine a number of services:
SEO Strategy
Link Building
Technical SEO
Analytics and Measurement
SEO Audit
Content Analysis
Website Migration
Local SEO
International SEO
Page Speed Optimisation
Content Marketing
Targeted Keyword Research
Mobile-First SEO
Information Architecture
Search Competitor Analysis
On-Page Optimisation
Internal Link Structure
Reporting
Backlink Profile Analysis
YouTube SEO
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SEO Strategy
Delivering a successful SEO strategy created just for you.
Having a well-thought-out strategy is essential for earning those top positions across the search results to increase traffic, conversions and sales organically.
To formulate a tailored strategy, we usually start with conducting in-depth research into your customers’ interests and pain points. We also build an understanding of the current state of SEO by completing a thorough technical and content analysis of your website, audit your backlink profile, and dig into analytics, rankings and the makeup of the SERPs (search engine results pages).
We then define, dissect and learn from your search competitors’ websites, their top content, campaigns and links to assess your gaps and opportunities as well as build a source of inspiration for new ideas. This part of the process can be expanded to analysing the top-performing websites that target users in other countries or learn from similar competitive marketplaces.
From day one, all valuable insights found are turned into recommendations. These recommendations will continually develop as the process evolves and will be prioritised by impact, time to implement and whether tactics are delivered inhouse, by a third party or us. Recommendations may be anything from building new features or using specific terminology to ways of fixing technical issues or digital PR plans to earn links from popular websites.
✓ Increase your website’s traffic, leads and sales organically
✓ Outsmart search competitors by being the best possible option
✓ Earn long-lasting rankings and success, not just quick spikes
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Link Building
Earn high-quality links that are difficult for others to replicate.
Links are an important signal to search engines, acting as a “vote of confidence” for your website. However, not all links are equal.
Earning coverage and links from high-quality websites such as national and regional news, industry publications, well-known magazines and high-traffic websites help grow traffic, increase brand awareness and give you a better chance of performing well in the search engines. Buying or building spammy links, however, is not a sustainable strategy, it’s against Google’s webmaster guidelines, will potentially harm your website’s visibility and result in penalties.
Our approach is to focus on earning you those high-quality links through creative campaigns, well-told stories and producing relevant content.
✓ Get featured on some of the biggest websites on the planet
✓ 100% white hat with no worries of toxic links or penalties
✓ Increase your website’s traffic, leads and sales organically
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Technical SEO
Get the technical fundamentals right.
SEO isn’t just about content and links. The technical side is just as important and often overlooked because it can be trickier to understand if you’re not an expert. In fact, with SEO, your first priority should always be to get the fundamentals right so that you make it as easy as possible for search engines to discover, understand and rank the pages on your website.
In an ideal world, search engines would be able to access and understand everything on the web. However, this isn’t the case and there are correct and incorrect ways of building websites and creating content that impacts how a website is crawled, indexed, and ranked by search engines. Search engine crawlers are robots, so you need to talk to them in their own language, just as you would write copy on your website that potential customers can understand. Often, websites are not tested (never mind optimised) by the people that build them for search, and mistakes can be devasting.
Small technical changes can often produce big results. We assess how crawlable your site is, review internal linking, your code, find and fix any technical roadblocks that could be hindering the performance, such as underperforming pages, broken links, duplicate content, incorrect redirects, and finely tune other technical elements like improving site speed, introduce structured data and implement a well-organised website structure with easy-to-understand URLs.
✓ Fix those technical issues and barriers holding your website back
✓ Improve how search engines discover, access and understand your website
✓ Provide a better, faster experience for users and search engines
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Analytics and Measurement
Improve product, marketing, and strategy decisions in no time.
Without the right data – and the ability to understand it – you don’t see the whole picture or know what is and what isn’t working. Using an analytics platform properly, like Google Analytics, enables you to measure 100% of your online marketing activities, and use this data to continuously develop your strategy and allocate resources wisely.
Firstly, we’ll look at whether your data is accurate and if you are tracking everything that matters. If you are not measuring things correctly, it is harder to focus on improving them and answer those important business questions.
Whether it’s just help with basic Google Analytics set up, auditing your account, delivering on-site training, ad-hoc support, or even acting as an extension of your team, we can help enhance your marketing strategy with data-driven insights so you can make better, profit-generating, marketing decisions.
Need to move from Universal to GA4? Check out our guide on moving to Google Analytics 4.
✓ Get independent, expert advice to make informed decisions
✓ Understand what is and what isn’t working across your website
✓ Avoid repeating past mistakes and wasting resources
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SEO Audit
Audit what you’re doing to find out what is and isn’t working.
An SEO analysis tells us the current state of SEO and what needs to be done. When we start working with a new client we conduct a comprehensive audit of their website to identify any technical issues hindering performance, such as underperforming pages, broken links, duplicate content, incorrect redirects or a poor site structure.
Rather than just provide you with a list of obstacles, we explain why they’re an issue, how big of an issue they are and what the solution is. We’ll also deep dive into your link profile, audit your search competitors and analyse your current position in the marketplace.
Based on this analysis we’ll craft SEO recommendations for your business, which will improve rankings, relevant traffic and drive leads as well as provide a solid foundation to your wider digital marketing efforts.
Whether recommendations are implemented by our experts, an in-house team or a third party, we’ll ensure everything is done right.
✓ Get independent, expert advice to make informed decisions
✓ Understand what is and what isn’t working across your website
✓ Fix those technical issues holding your website back
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Content Analysis
The foundation to building an effective content strategy.
The simplest and most useful rule to know if you can position yourself for a given query is to always ask yourself: do you deserve to rank? That is to say: do you think you deserve to rank for terms over the websites that are already there? This may sound obvious, but you can’t imagine how many people expect to rank by just setting up a page and “doing some SEO” when they have a weaker collection of products or information than their search competitors. It is very important to realise that a search engine’s job is to organise the web and provide the user with the best possible answer, and if your website does not meet their needs, they will recommend somewhere else.
We build an understanding of the current state of content by completing a thorough analysis of your website, digging into Google Analytics, Google Search Console and your rankings to learn what ranks well, identifying weaker pages that could rank better or that don’t rank at all. Based on this analysis we’ll craft a content strategy with new, scalable content ideas to implement, make tweaks to improve existing pages, remove and redirect anything unnecessary, and map out topics that overlap to consolidate.
✓ Improve existing rankings and rank for more terms
✓ Content created for humans, not just search engines
✓ No keyword stuffing, over-optimisation or duplicate content
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Website Migration
A new website should be exciting, not devastating.
Whether you are looking to consolidate multiple websites into one, move to a new CMS (content management system), implement HTTPS or change domain completely, this process must be overseen by someone with thorough SEO and website migration experience. Why? Just ask anybody that has been involved in a site migration that has gone wrong.
A poorly executed migration has the potential to be catastrophic on rankings, traffic and revenue. However, if done right, it doesn’t have to impact your site’s performance at all – giving your new website the best possible start.
To avoid any nasty surprises, our team usually gets involved from the very beginning to build a migration strategy. Working alongside your marketing team and developers, this process involves ensuring every part of the migration is covered, such as running an audit on the existing website and rankings to use as a benchmark of success once the migration has happened and mapping out a comprehensive redirect plan so search engines and users end up in the correct destinations. Post-migration, we’ll offer support to deal with any issues there and then, ensuring a smooth transition.
✓ Get independent, expert advice to make informed decisions
✓ Avoid losing the traffic and rankings you’ve earned
✓ Enjoy a panic-free migration process, knowing you’ve got everything covered
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Local SEO
Put your business on the map and increase more foot traffic, not just web traffic.
If you’re looking to boost sales from local customers, invest in local SEO and get the visibility your business deserves across local SERPs (search engine results pages).
Whether you are a multi-location brand or operate from one premise, we’ll help you connect with users in close proximity, at the exact moment they’re looking for your products and services.
We usually start with an assessment of your current local SEO presence and website, conduct local keyword research and understand your search competitors and the local pack listings.
We’ll use these insights to build a tailored strategy, from implementing best practices like optimise your Google My Business profile, embed Google Maps on your website and ensuring NAP (name address and phone number) consistency across websites like Yelp, Facebook, Foursquare, Yellowpages, to implementing ongoing techniques like earning links from related and quality local sites, building a localised content strategy and establishing a process to encourage customers to write reviews on independent sources like Google Reviews, Trustpilot and TripAdvisor.
Once we’ve implemented a strategy, we regularly review and report on the local SEO performance, adjusting it to reflect changes in technology.
✓ Connect with local customers
✓ Rank higher on Google Maps and in the search results
✓ Increased real estate, visibility and CTRs (click-throughs rates)
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International SEO
Get your brand in front of a global audience.
The opportunity for growth outside your own language and country is potentially huge. However, you can’t simply translate your pages into another language and expect to rank well in a different country or for users to behave in the same way.
We need to help search engines as much as we can by sending them the right signals. Like with regular SEO, our approach is that we must deserve to rank in the new markets, taking the expansion as seriously for other languages and countries as we do for our native language and country.
Also, Google is not the only search engine to consider. Search engines like Baidu, Yandex, Naver and Yahoo! are market leaders in some other countries, meaning a different plan will be required.
On top of this, every market has its own quirks and challenges – local languages, cultural differences, internet and user behaviours, keyword usage and meaning, and many more. This means reaching a worldwide audience is challenging and requires a well-researched, data-driven international strategy.
Often, websites aren’t designed with international expansion in mind, so to avoid issues further down the line, like duplicate content, technical errors or a site structure that won’t scale – we usually start with building out a comprehensive roadmap for the future. This will include incorporating international SEO best practices to work through the more complex technical challenges of launching in a new market, such as whether new content should sit on separate ccTLD, in subfolders or on subdomains.
We’ll also conduct local user research, assess search competitors, work with native speakers to create localised content as well as adapting the messaging, and develop campaigns to earn links from good quality, relevant websites in your target countries.
✓ Take a localised approach to new international markets
✓ Avoid errors and issues common with international SEO
✓ Increase traffic, leads and sales organically, worldwide
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Page Speed Optimisation
Optimise for better, faster experiences.
Speeding up websites is important – not only do faster desktop and mobile experiences create happy users, but your site’s speed directly impacts rankings in the SERPs (search engine results pages).
Small technical changes can often produce big results. We’ll be able to identify what’s slowing your website down and ways to make it faster and more mobile-friendly, from compressing images or serving them in next-gen formats like WebP to reducing server response times by using a faster host and a CDN (content delivery network). A popular CMS (content management system) like WordPress can be reconfigured and cleaned up to reduce load times of files, themes and plugins.
When it comes to site speed, we don’t obsess over scores in tools like Pingdom, GTMetrix and PageSpeed Insights just for the sake of having a higher score. Instead, our goal is to improve what really matters – your site’s overall performance and how fast it loads for users.
With site speed, it isn’t a case of thinking that when a website has been optimised, it’s been optimised for good as the web and technology are always evolving. So, once we’ve optimised the website, we’ll continue to monitor the performance where ideally ongoing optimisation will be the new norm.
✓ Provide a better, faster experience for users and search engines
✓ Improve your existing rankings and rank for more commercial terms across search engines
✓ Increase your website’s traffic, leads and sales organically
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Content Marketing
Publish attention-grabbing content that drives traffic, earns links and gets shared.
Content marketing is the perfect tactic to gain a competitive advantage by creating and publishing creative campaigns that are engaging and earn results. Our favourite types of campaigns are the ones that are difficult for others to replicate that get competitors thinking they wished they’d thought of that!
From concept to launch, we take care of everything. Starting with assessing your previous campaigns and your competitors’ content, so that we are always thinking bigger than the rest and launching something that has never been done before. We’ll then research, create and develop newsworthy, useful, and attention-grabbing campaigns. Once launched, we’ll amplify the story and get it in front of the right journalists, influencers, and bloggers.
We’ve set Guinness World Records’ records, entered whacky championships, partnered with popular television shows, but of course, we do the regular stuff as well to earn coverage and links.
Our content marketing campaigns have featured in publications such as The Times, The Telegraph, ABC News, Huffington Post, The Metro, Evening Standard, The Sun, Daily Mail, Daily Star, Mirror, Sunday People, The Express, Buzzfeed, Mashable, and many more.
✓ Publish content that people actually read, bookmark and share
✓ Improve organic rankings by earning high-quality links
✓ Get featured on some of the biggest websites on the planet
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Targeted Keyword Research
Understand how potential customers search to create an effective SEO strategy.
Keyword research is the discovery process to understand search behaviour throughout the buying cycle – from very broad exploratory terms to highly targeted commercial terms. We group keywords into concepts and themes based on semantic similarity, commercial intent or through other conceptual relationships, and value these groups based on the scale and scope of the opportunity as well as the level of competition.
We typically start by looking at what keywords you already rank for, how users react to the content, and come up with ways to optimise what you’re already doing to increase relevant traffic to those pages.
During the discovery stage, we are looking for gaps and opportunities. We’ll identify additional keywords, themes and direction. The output will guide areas like on-page and content strategy, site architecture, missing products and ways to localise content for international markets.
Most importantly, we place ourselves in the shoes of the searcher. It’s not just about generating traffic, it’s about generating the right kind of traffic – traffic that will convert into leads or sales. A common mistake is to create commercial, conversion-orientated pages for keywords with healthy search volumes. However, understanding the user’s intent, whether it’s navigational, informational, transactional, branded or unbranded, means we can attempt to correctly inform the strategy to provide the best possible search result.
You’ll get a roadmap that prioritises the keywords to target over the short, mid and long term to get the best return on investment.
✓ Improve existing rankings and rank for more terms
✓ Prioritise keywords by search volume and commercial intent
✓ Increase traffic, leads and sales organically
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Mobile-First SEO
Embrace the mobile search ecosystem.
When it comes to SEO, thinking mobile-first is essential. Not only has Google moved to mobile-first indexing, but for most industries, mobile search is now the most popular way for people to browse the web, discover sites and consume content.
Mobile is a more complex and diverse medium than desktop. It offers a richer experience, where it can respond, suggest, predict and fulfil search queries in a way that a desktop simply cannot. On top of explicit signals like a user’s search query, mobile takes advantage of implicit signals, such as where they are and what’s nearby, to deliver more meaningful results.
Most websites are designed on a desktop or laptop. However, with mobile-first indexing, Googlebot is accessing, crawling and indexing your website based on mobile, therefore always improving the mobile browser performance, mobile site speed and the mobile experience, on top of all the SEO basics, is crucial.
We can help you go from just serving a mobile-friendly version of your website to developing a multi-channel search strategy that works for your brand and respects both desktop and mobile as valuable, different sources of traffic and leads.
✓ Improve how search engines discover, access and understand your website
✓ Provide a better, faster user experience
✓ Connect with local customers
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Information Architecture
Develop an effective physical website structure.
Building a website is like building anything else: architecture is key. This is the hierarchy of your website, how your pages are organised and which ones link to each other. It’s one of the fundamental building blocks of SEO and is especially important for large websites.
From a human point of view, information architecture is important so that users can easily find what they are looking for. If they can’t, they’ll go elsewhere.
The structure of a website also helps search engines read all the content on your website, understand the context of your pages and how they relate to one another and is how they move between those pages effectively. If crawlers cannot access content, they cannot understand and rank it.
After auditing your existing structure and content, we’ll map out an effective website structure that is streamlined and well-organised to satisfy both the needs of users and the search engines.
✓ Provide a better, faster user experience
✓ Improve existing rankings and rank for more terms
✓ Improve how search engines discover, access and understand your website
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Search Competitor Analysis
Define, dissect and learn from your search competitors.
In SEO, it’s important to identify not only your business competitors online but also your search competitors. Search competitors are those websites competing for the same keywords as you’re targeting, but they may not be considered direct business competitors.
Competitor research for SEO is an overall assessment of your competitors in a specific industry, market or group of keywords. The value of competitor research is in creating a framework that helps identify the gaps and opportunities for your website and building an effective strategy around these insights.
After defining who is ranking, we dissect and learn from their websites to understand why it ranks higher than other sites targeting the same keywords in the search engines. We analyse the page to understand why it ranks and what makes it unique and remarkable. We’ll also look at their top content across the competitor’s website, any unique features or products that you don’t have, successful campaigns, overall user experience and signals of trust, the website’s structure, and external links pointing to them. We do this to assess your gaps and opportunities as well as build a source of inspiration for new ideas.
To make you really stand out, this process can be expanded to dissecting and learning from the top-performing websites that target users in other countries or learning from similar competitive marketplaces.
✓ Improve your existing rankings and rank for more commercial terms across search engines
✓ Outsmart search competitors by being the best possible option
✓ Increase your website’s traffic, leads and sales organically
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On-Page Optimisation
Give your pages the best possible chance to rank well.
Without the right content on your pages, there is no way you are going to rank. However, on-page optimisation is far more complex than simply including keywords on a page.
We always start by building pages and writing content for humans, not just search engines. Then, ensure everything is covered from optimising basic on-page elements like title tags, meta descriptions, header tags, URLs, alt tags and file names, to improving page speed by compressing files, videos and images, assessing other elements like canonical tags, front-end errors, and then checking for keyword cannibalisation, duplicate content and internal links pointing to the page.
In October 2019, Google introduced a neural network-based technique for NLP (natural language processing) commonly referred to as BERT (Bidirectional Encoder Representation from Transformers) to improve the way the search engine understands the context of words in search queries. This is particularly important for longer, conversational queries, or searches where prepositions like “for” and “to” matter a lot to the overall meaning.
✓ Improve existing rankings and rank for more terms
✓ Content created for humans, not just search engines
✓ No keyword stuffing, over-optimisation or duplicate content
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Internal Link Structure
Create a smart internal linking strategy for your website.
Internal links are how users and search engines move between the various pages of your website. Without internal links, crawlers would only find pages that are being linked to externally. This means that every website has the ability to add internal links, and is one of the SEO elements that is totally within your control. Most don’t realise that when used strategically, internal links can distribute page authority, provide context and significantly boost a site’s performance whereas poor internal linking can have the opposite effect, confuse the search engines and lead to dead ends.
However, it’s important not to overdo it. It’s not all about quantity; often, well-placed internal links can make a big difference. That’s why we start by simulating a crawl of your website to create a visual crawl map of the site structure to analyse. From this, we will create a logical, hierarchical site structure for your internal links to follow, allowing you to give the most important pages and posts more link value than other, less valuable, pages. That’s the basics, at least—you can then strategically link from your “power pages” to those that need a little SEO help, solve “orphan page” issues, and fix broken links and pages.
✓ Boost organic rankings and relevant traffic
✓ Fix those technical issues holding your website back
✓ Improve how search engines discover, access and understand your website
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Reporting
Effective, accountable search marketing.
At any one time, there will be a wide range of activities happening across your website, so we are constantly monitoring the results. This could be anything from measuring external factors, like tracking daily changes to your rankings in the SERPs (search engine results pages) and identifying new links pointing to your website, to recording internal factors like how easily users interact, navigate and convert on your pages or simulating bot crawls across your website.
Using this information, we can do all sorts of things to improve rankings, relevant traffic and sales, such as repeat those activities that are driving the best results, identify underperforming pages that need further attention, respond to problems that potential customers are having, understand the impact of the latest Google update or a recent marketing campaign, and fix any technical issues.
✓ Get transparent reporting to make informed decisions
✓ Avoid repeating mistakes and wasting resources
✓ Continually improve their organic rankings, drive traffic and sales
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Backlink Profile Analysis
Assess the overall health of the links pointing to you.
The best links come from respected brands, publications and authors with high-quality websites, are within the page content and, most importantly, make sense and add value to users.
Anyone can link to you, and not every link pointing to your website will come from trusted organisations like BBC News. This means it’s important to regularly monitor the health of your link profile, ensuring there are relevant links that are from a diverse range of trusted sources. When your website achieves this and publishes high-quality content, you’ll be looking forward to future search engine updates rather than worrying about them. Along with Digital PR and link building services, we monitor and report on new links pointing to your website as well as the ones you’ve lost.
However, if you are concerned about the suspicious overuse of perfect-match anchor text or the amount of spammy, harmful and toxic links pointing to your website, and worry about one day tripping an algorithmic penalty, manual action or experiencing a significant drop in rankings, we can help remove these links. If your concern has become a reality, we also have experience with penalty removals and recovery.
✓ Avoid losing traffic and rankings
✓ Remove those links holding your website back
✓ 100% white hat with no worries of toxic links or penalties
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YouTube SEO
Get your videos to rank on YouTube search.
YouTube is a search engine, just as much as Google and uses the same fundamentals to simplify search. YouTube SEO is the optimisation of your videos, descriptions, metadata and channel to rank higher on both YouTube and Google’s results pages. Ranking higher helps your video content reach a wider audience by targeting people who are actively searching for the search query your video delivers on.
We start with video keyword research, where we find the actual search terms that people are using to search on YouTube and evaluate them based on volume and competition. We then include these keywords in your video title, description, tags, and content.
Optimising your videos for YouTube and Google means you have the information to produce videos that people want to see, grow your audience and channel subscribers, get more views and increase watch time.
✓ Earn more views, subscribers, watch time and traffic from YouTube
✓ Combine your SEO and video strategy to supercharge your marketing
✓ Find out what videos your viewers actually want to see
Having Issues?
Stop! Don’t face algorithm and migration nightmares alone.
If your website is suffering from a recent algorithm update or migration, we’ve helped many in-house teams get through incredibly challenging times by improving how their business is presented to people and search engines. Alternatively, check out our SEO website migration guide or post on Google core updates.
