Source Experts
Enhance your content and campaigns by finding industry experts to build credibility
One way to develop a story or campaign is to find topic experts and include their analysis and comments.
Strategy, Content
Our Promise
We only ever have somebody running a project who has been doing SEO for a long time.
Want to enhance your campaigns?
About Sourcing Experts
Sourcing experts is not only is it valuable from an SEO perspective (Google’s E-E-A-T factor), but it’s also more likely to catch a journalist’s interest when reviewing your press releases and shows you’ve done in-depth research.
The improved credibility adds weight to your research and opinions for readers, potential clients/customers, journalists and search engines alike. It helps position your brand as an industry expert or thought leader.
Good campaigns have a combination of stats, a news hook and a selection of sources to either support your point or balance out a view. We’ll typically start by asking you as the client for your own quotes, if relevant, as no one knows your business and industry like you do. We may also reach out to external industry experts for an independent take on the topic.
Why Source Experts?
✓ Build credibility for your brand within your industry
✓ Develop stories and improve the success rate of your press releases
✓ Position your organisation as a thought leader or industry expert
Increase organic traffic from existing rankings, SERP features, and more commercial terms
Earn long-lasting growth and success, not just short-term spikes
Take actions that feel right, make sense and improve your business and the web
