Add Structured Data

Structured Data

Humans can interpret ambiguity, agents can’t


Agents may act human on the surface, but under the hood they’re not. They don’t “read” like we do. And when it’s time to act – to book, buy, or recommend – you need to make it obvious with explicit facts and connections. Structured data makes your brand machine-readable so agents can decide with confidence.

Content, Strategy, Technical

Our Promise

We only ever have somebody running a project who has been doing SEO for a long time.

Help AI agents understand your website and content

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About Structured Data

Think of structured data as labels for all your website content.

We’ll analyse your website and content to identify opportunities for adding structured data markup, particularly to highlight key information like products, events, reviews, and other content types.

Our goal is to make it obvious what your website is about and what you offer – so agents don’t have to guess. These labels can be as high-level as your organisation and key people, or as specific as reviews, ratings, products, or events.

Why add Structured Data?

✓ Help AI agents interpret and trust your site without ambiguity

✓ Give agents the data they need to book, buy, and recommend you safely

✓ Offer explicit, machine-readable facts

Increase organic traffic from existing rankings, SERP features, and more commercial terms

Earn long-lasting growth and success, not just short-term spikes

Take actions that feel right, make sense and improve your business and the web

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